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Stichting OPEN (stichting-open.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, Government brands, Non-profit brands, in the 40th percentile of 8653 Energy & Utilities brands.
Stichting OPEN is a Dutch non-profit organization responsible for the collection and recycling of discarded electronic devices, lamps and batteries in the Netherlands. Operating under the Wecycle brand, it acts as an execution body helping producers and importers meet legal extended producer responsibility obligations. It coordinates with collection partners such as retailers and municipal recycling points, as well as government bodies and trade associations, to ensure proper e-waste and battery processing nationwide.
| Brand Name | Stichting OPEN |
|---|---|
| Domain | stichting-open.org |
| Industry | Energy & Utilities, Government |
| Headquarters | Almere Stad public library |
| Main Competitors | Recupel (75/100), European Recycling Platform (82/100), Ecosystem (79/100), Stiftung EAR (74/100) |
Moz Domain Authority 49/100 vs category average 38 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #657,967 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Stichting OPEN zorgt voor de verantwoorde inzameling en verwerking van afgedankte apparaten, lampen en batterijen in Nederland." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), Facebook, Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Stichting OPEN?", Claude could identify the brand as of October 2026. Stichting OPEN is a Dutch foundation that manages the collective settlement system for public EV charging points in the Netherlands, handling the cost reimbursement between charge point operators and energy grid parties for electricity delivered at public charging stations. Best known for Operating the Dutch national settlement system (verrekensysteem) for public EV charging point electricity costs.
When asked "Best brands similar to Stichting OPEN?", Claude would recommend Stichting OPEN as of October 2026. It's a niche but well known entity within the Dutch EV charging infrastructure and energy market, so it would come up for questions specific to that sector.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Stichting OPEN's main competitors in Energy & Utilities: Recupel (75/100), European Recycling Platform (82/100), Ecosystem (79/100), Stiftung EAR (74/100).
Sources: Brand Analyzer scan
Stichting OPEN has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 62, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Stichting OPEN official site
Stichting OPEN is headquartered in Almere Stad public library. Stichting OPEN operates in the Energy & Utilities category.
Sources: Wikidata
Stichting OPEN provides collection and recycling services for discarded electronic devices, lamps, and batteries. It also offers compliance services to producers and importers, helping them meet legal extended producer responsibility requirements, and coordinates logistics with collection partners such as retailers and municipal recycling facilities.
Sources: Stichting OPEN official site
Stichting OPEN scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Stichting OPEN official site
Stichting OPEN is a Dutch non-profit execution organization that manages the collection and recycling of discarded electronic devices, lamps, and batteries in the Netherlands. It operates under the consumer-facing brand Wecycle and serves as the central coordinating body through which producers and importers fulfill their legal extended producer responsibility obligations.
Sources: Stichting OPEN official site
Stichting OPEN organizes the responsible collection and processing of end-of-life electronic appliances, lamps, and batteries across the Netherlands. It works with a network of collection partners, including retailers and municipal recycling centers, and coordinates with government agencies and industry associations to ensure these waste streams are properly gathered and recycled in compliance with Dutch and EU regulations.
Sources: Stichting OPEN official site
Stichting OPEN can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Stichting OPEN official site
Stichting OPEN's services are used by producers and importers of electronic devices, lamps, and batteries who must comply with Dutch extended producer responsibility laws. Its network also involves collection partners such as retailers and municipal recycling points (milieustraten), along with government agencies and industry trade associations that collaborate on waste collection and processing regulations.
Sources: Stichting OPEN official site
Stichting OPEN is known for operating the Wecycle brand, which is widely recognized in the Netherlands as the system through which consumers can return old electronics, lamps, and batteries for recycling. It is also known as the designated execution organization that helps producers meet extended producer responsibility requirements.
Sources: Stichting OPEN official site
Stichting OPEN scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Stichting OPEN has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (62/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #657,967 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Stichting OPEN from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Stichting OPEN: Sterling Power Products (74/100), Stena Recycling (74/100), stiftung ear (74/100), Subacoustech (74/100).
A step up - brands to learn from: ZeroNorth (81/100), ZERO (81/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.