Herstel, hergebruik, recycleer elektro
Recupel (recupel.be) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Energy & Utilities brands, Other brands, in the 47th percentile of 21001 Non-profit brands.
Recupel is a Belgian non-profit organization founded in 2001 and headquartered in Brussels, dedicated to reducing waste by collecting, repairing, reusing and recycling electrical and electronic equipment. It offers a free, accessible collection system for discarded appliances, aiming to give them a second life through repair, reuse via thrift stores, or proper recycling. Recupel positions itself as Belgium's reference organization for responsible e-waste management, targeting citizens and municipalities who wish to dispose of old electronics in an environmentally responsible way.
| Brand Name | Recupel |
|---|---|
| Domain | recupel.be |
| Industry | Non-profit, Energy & Utilities |
| Founded | 2001 |
| Headquarters | Brussels |
| Main Competitors | ERP (European Recycling Platform) (82/100), Ecosystem (79/100), Stichting OPEN (74/100), Stiftung EAR (74/100), Bebat (79/100) |
Moz Domain Authority 47/100 vs category average 48 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Verklein de afvalberg door oude elektro te laten herstellen, hergebruik te stimuleren via kringloopwinkels, of correct te recycleren via Recupel. Zo help je het milieu." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Drupal.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Recupel?", Claude could identify the brand as of October 2026. Recupel is a Belgian non-profit organization that manages the collection and recycling of electrical and electronic waste (e-waste) on behalf of producers and importers, in compliance with extended producer responsibility regulations. Best known for Organizing the collection and recycling of electronic waste (WEEE) in Belgium.
When asked "Best brands similar to Recupel?", Claude would recommend Recupel as of October 2026. It's a well-established and widely recognized scheme in Belgium for e-waste recycling, often cited as a model for extended producer responsibility systems.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Recupel's main competitors in Non-profit: ERP (European Recycling Platform) (82/100), Ecosystem (79/100), Stichting OPEN (74/100), Stiftung EAR (74/100), Bebat (79/100).
Sources: Brand Analyzer scan
Recupel offers a collection system for discarded electrical and electronic equipment, facilitates repair services for such devices, promotes reuse through partnerships with thrift stores (kringloopwinkels), and manages the correct recycling of electronic waste that cannot be repaired or reused.
Sources: Recupel official site
Recupel is a Belgian non-profit organization founded in 2001, headquartered in Brussels, that manages the collection, repair, reuse and recycling of electrical and electronic waste (WEEE) in Belgium.
Sources: Recupel official site
Recupel has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 29, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Recupel official site
Recupel was founded in 2001. Recupel operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Recupel is headquartered in Brussels. Recupel operates in the Non-profit category.
Sources: Wikidata
Recupel organizes a free, accessible system for collecting old electrical and electronic appliances from Belgian citizens and municipalities. It facilitates the repair and reuse of devices where possible, often through partnerships with thrift stores (kringloopwinkels), and ensures that items that cannot be reused are recycled correctly according to environmental standards.
Sources: Recupel official site
Recupel scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Recupel official site
Recupel is known as Belgium's main organization for the responsible collection and processing of electrical and electronic waste, promoting repair, reuse, and recycling to reduce the overall waste burden.
Sources: Recupel official site
Recupel can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Recupel official site
Recupel's services are used by Belgian citizens and municipalities who need to responsibly dispose of old electrical and electronic appliances.
Sources: Recupel official site
Recupel is widely used in Belgium because it provides a free and accessible way for citizens and municipalities to responsibly dispose of old electrical and electronic devices, supporting environmental goals through repair, reuse, and recycling.
Sources: Recupel official site
Recupel scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Recupel has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 47/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Recupel from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Recupel: Rebuilt Parish (75/100), Real Estate Staging Association (RESA) (75/100), ReEmployAbility (75/100), ReliefWeb (75/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
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