Singapore's Viral News, By Citizens
Stomp (straitstimes.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 82nd percentile of 27363 Media & Entertainment brands.
Stomp is a Singapore-based online platform that publishes viral community stories and breaking news submitted by citizens. Operated in association with SPH Media, it combines citizen journalism with editorial curation to surface trending, locally sourced content. The platform serves as a space for ordinary residents to share observations, incidents, and happenings from around Singapore, which are then curated and presented to a wider audience interested in local viral news and community events.
| Brand Name | Stomp |
|---|---|
| Domain | straitstimes.com |
| Industry | Media & Entertainment |
| Parent Company / Owner | SPH Media |
| Main Competitors | Mothership (82/100), The Smart Local (79/100), All Singapore Stuff, Goody Feed (81/100), Coconuts Singapore (86/100) |
Moz Domain Authority 90/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Stomp appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "See the latest viral Singapore community stories and breaking news submitted by citizens on the ground. Stay updated on what's trending in SG right now." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: React.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter); no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Straits Times?", Claude could identify the brand as of October 2026. The Straits Times is Singapore's leading English-language newspaper, published by SPH Media, covering national and international news, politics, business, and lifestyle content since 1845. Best known for Being Singapore's most prominent and long-running English-language daily newspaper.
When asked "Best brands similar to The Straits Times?", Claude would recommend Stomp as of October 2026. It's a well-established, authoritative news source widely regarded as a top media outlet in Singapore and Southeast Asia.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Stomp's main competitors in Media & Entertainment: Mothership (82/100), The Smart Local (79/100), Goody Feed (81/100), Coconuts Singapore (86/100).
Sources: Brand Analyzer scan
Stomp has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 70, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Stomp official site
Stomp scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Stomp official site
Stomp is a Singapore-based online media platform operated in association with SPH Media that publishes viral community stories and breaking news submitted by citizens. It functions as a citizen journalism outlet, allowing everyday residents to contribute stories, photos, and videos about local happenings, which are then curated and published for a wider audience.
Sources: Stomp official site
Stomp collects and publishes community-submitted stories, photos, and videos from citizens across Singapore, combining this user-generated content with editorial curation. It highlights trending and viral local incidents, offering readers real-time updates on events happening within their communities.
Sources: Stomp official site
Stomp can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Stomp official site
Stomp offers an online platform for citizen-submitted news and viral community stories, including user-generated photos, videos, and written accounts of local incidents. It also provides editorially curated content that highlights trending topics relevant to Singapore residents.
Sources: Stomp official site
Stomp is known for being one of Singapore's prominent citizen journalism platforms, where everyday residents submit viral stories, photos, and videos about local incidents and community happenings that are then curated and shared with a broader online audience.
Sources: Stomp official site
Stomp is used by Singapore residents and online users who are interested in local viral news, community happenings, and citizen-submitted stories, as well as everyday citizens who contribute their own observations and content to the platform.
Sources: Stomp official site
Stomp scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Stomp has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (70/100) and its weakest is visibility (31/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 90/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Stomp from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
83 in October 2026, down from 94 in October 2026.
Ranked closest to Stomp: Storyblocks (83/100), Story (83/100), Streamable (83/100), StreamGuys (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.