Täglich ab 20:15 Uhr
RTL Super (superrtl.de) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 32nd percentile of 32466 Media & Entertainment brands.
RTL Super is a German television station headquartered in Cologne, founded in 1995. Owned by The Walt Disney Company, it broadcasts a daily primetime film program starting at 20:15, featuring thematically curated movie series such as Halloween horror films, Christmas films, and autumn-themed films. The channel targets families and German viewers seeking seasonally appropriate entertainment in the evening.
| Brand Name | RTL Super |
|---|---|
| Domain | superrtl.de |
| Industry | Media & Entertainment |
| Founded | 1995 |
| Headquarters | Cologne |
| Parent Company / Owner | The Walt Disney Company |
| Main Competitors | Sat.1 (81/100), ProSieben (77/100), Kabel Eins (79/100), VOX (81/100), Tele 5 (75/100), ZDFneo (94/100), Disney Channel Germany (75/100) |
Moz Domain Authority 44/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #211,911 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
RTL Super has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "269e5.jpg ## Happy Halloweeks Unsere Gruselfilme für die ganze Familie Jeden Freitag und Samstag ab 20:15 Uhr" (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is RTL Super?", Claude could identify the brand as of October 2026. Super RTL is a German free-to-air television channel launched in 1995 as a joint venture between RTL Group and The Walt Disney Company, primarily focused on children's and family entertainment under its Toggo brand. Best known for Being Germany's leading kids' TV channel with its Toggo-branded children's programming block.
When asked "Best brands similar to RTL Super?", Claude would recommend RTL Super as of October 2026. It's one of the most recognizable children's TV channels in Germany, so it would naturally come up when discussing kids' media brands in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
RTL Super's main competitors in Media & Entertainment: Sat.1 (81/100), ProSieben (77/100), Kabel Eins (79/100), VOX (81/100), Tele 5 (75/100).
Sources: Brand Analyzer scan
RTL Super has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 26, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: RTL Super official site
RTL Super was founded in 1995. RTL Super operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
RTL Super is headquartered in Cologne. RTL Super operates in the Media & Entertainment category.
Sources: Wikidata
RTL Super scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: RTL Super official site
RTL Super offers a daily primetime film program for families, including thematically curated movie series tied to seasonal occasions such as Halloween, Christmas, and autumn. These films are broadcast nightly starting at 20:15.
Sources: RTL Super official site
RTL Super is a German television station founded in 1995 and headquartered in Cologne. It is owned by The Walt Disney Company and operates as a free-to-air channel focused on broadcasting films in the evening primetime slot.
Sources: RTL Super official site
RTL Super broadcasts a daily film program starting at 20:15, offering a variety of movies curated for family viewing. It organizes its programming into seasonal themed series, such as Halloween horror films, Christmas films, and autumn-themed films, airing them on specific days of the week during primetime.
Sources: RTL Super official site
RTL Super can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: RTL Super official site
RTL Super is owned by or part of The Walt Disney Company. RTL Super operates in the Media & Entertainment category.
Sources: Wikidata
RTL Super's audience consists of families and television viewers in Germany who want to watch entertaining, seasonally themed feature films in the evening.
Sources: RTL Super official site
RTL Super is known for its curated seasonal film series, such as the 'Happy Halloweeks' horror movie lineup shown on Fridays and Saturdays at 20:15, as well as similar thematic programming for Christmas and autumn seasons, all aimed at family audiences.
Sources: RTL Super official site
RTL Super scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
RTL Super has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #211,911 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify RTL Super from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to RTL Super: SuperReturn (Private Capital) (72/100), Sunshine Sachs Morgan & Lylis (72/100), Swapmoto Live (72/100), Swedish House Mafia (72/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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