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SUPRA (suprafootwear.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, E-commerce brands, in the 31st percentile of 3119 Fashion & Apparel brands.
SUPRA is a premium outdoor and street lifestyle brand that sells footwear and apparel through its official online store, suprafootwear.com. The brand targets fashion-forward young adults and streetwear enthusiasts, combining outdoor-inspired functionality with urban fashion aesthetics. SUPRA positions itself at the intersection of performance and street style, offering trend-forward products aimed at style-conscious consumers within the fashion and e-commerce categories.
| Brand Name | SUPRA |
|---|---|
| Domain | suprafootwear.com |
| Industry | Fashion & Apparel, E-commerce |
| Main Competitors | Vans (80/100), DC Shoes (88/100), Etnies (90/100), Osiris Shoes (76/100), Fallen Footwear (78/100), The Hundreds (89/100), Diamond Supply Co. |
Moz Domain Authority 57/100 vs category average 48 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,524,952 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "프리미엄 아웃도어 & 스트릿 라이프스타일 브랜드 SUPRA의 공식 온라인 스토어" (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is KO-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is SUPRA?", Claude could identify the brand as of September 2026. SUPRA is a footwear brand founded in 2006, known for skate shoes that blend skateboarding culture with streetwear and hip-hop aesthetics. Best known for The Supra Skytop, a high-top skate shoe famously worn by Justin Bieber and other celebrities in the late 2000s.
When asked "Best brands similar to SUPRA?", Claude would recommend SUPRA as of September 2026. It's a recognizable name in skate and streetwear footwear, especially for its celebrity-driven popularity in the late 2000s and early 2010s.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SUPRA's main competitors in Fashion & Apparel: Vans (80/100), DC Shoes (88/100), Etnies (90/100), Osiris Shoes (76/100), Fallen Footwear (78/100).
Sources: Brand Analyzer scan
SUPRA has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 52, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SUPRA official site
SUPRA scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: SUPRA official site
SUPRA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SUPRA official site
SUPRA scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SUPRA has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (52/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,524,952 (Tranco) and a Moz Domain Authority of 57/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SUPRA from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to SUPRA: South Coast Plaza (74/100), Sophie Buhai (74/100), Swatch Group (74/100), Tester Korea (74/100).
A step up - brands to learn from: Zivame (81/100), Bash (81/100).
Category leader: Complex (97/100).
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