Allt inom dörrar, modernt till klassiskt
Swedoor (swedoor.se) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Real Estate brands, Other brands, in the 67th percentile of 32178 Manufacturing brands.
Swedoor is a Swedish manufacturer and supplier of doors, offering exterior doors, interior doors and security doors for residential and commercial properties. The company emphasizes sustainability, high quality, and Swedish design, serving homeowners, property owners, architects, contractors and resellers across Sweden. Swedoor positions itself as a leading door provider in the Swedish market, combining a broad product range with a focus on durability and design suitable for all types of buildings.
| Brand Name | Swedoor |
|---|---|
| Domain | swedoor.se |
| Industry | Manufacturing, Real Estate |
| Main Competitors | Daloc (78/100), Diplomat Doors, JELD-WEN (85/100), Masonite (75/100), Dooria (57/100), Allmogedörren |
Moz Domain Authority 33/100 vs category average 35 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,729,708 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Vi erbjuder dörrar för alla typer av hus och fastigheter. Här hittar du hållbara ytterdörrar, innerdörrar och säkerhetsdörrar av högsta kvalitet." (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter); no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Swedoor?", Claude could identify the brand as of October 2026. Swedoor is a Swedish door manufacturer, part of the Dooria/Inwido group, producing interior and exterior doors for residential and commercial buildings in Scandinavia. Best known for Manufacturing interior and exterior doors, particularly known in the Swedish and Nordic building and construction market.
When asked "Best brands similar to Swedoor?", Claude would recommend Swedoor as of October 2026. It's a well established Scandinavian door brand often mentioned alongside other Nordic building product manufacturers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Swedoor's main competitors in Manufacturing: Daloc (78/100), JELD-WEN (85/100), Masonite (75/100), Dooria (57/100).
Sources: Brand Analyzer scan
Swedoor offers exterior doors (ytterdörrar), interior doors (innerdörrar), and security doors (säkerhetsdörrar) designed for various types of houses and properties, serving both residential and commercial markets.
Sources: Swedoor official site
Swedoor has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 39, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Swedoor official site
Swedoor scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Swedoor official site
Swedoor is a Swedish company that manufactures and supplies doors, including exterior doors, interior doors, and security doors, for residential and commercial properties.
Sources: Swedoor official site
Swedoor designs, manufactures and supplies a range of doors-exterior, interior, and security doors-intended for different types of houses and properties, serving both private individuals and professionals in construction and real estate.
Sources: Swedoor official site
Swedoor can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Swedoor official site
Swedoor's customers include homeowners, property owners, architects, contractors, and resellers who need quality doors for residential and commercial buildings.
Sources: Swedoor official site
Swedoor scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Swedoor has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,729,708 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 33/100. In a live check, Claude could already identify Swedoor from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Swedoor: Sütaş (78/100), Surmodics (78/100), SWISSto12 (78/100), Swizzels Matlow (78/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
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