AI広告データプラットフォーム
Switch-m (switch-m.com) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Marketing & Advertising brands, SaaS brands, Technology brands, in the 18th percentile of 9297 Marketing & Advertising brands.
Switch-m operates an AI-driven advertising data platform in Japan, offering services called クロスメディアインサイト (Cross Media Insight) and TVAL. These tools integrate and visualize performance data from television commercials and digital advertising, enabling advertisers, agencies, and marketing professionals to make data-driven decisions about ad operations. The platform is positioned as a cross-media analytics solution for companies seeking unified insight into both traditional TV and digital ad campaign performance.
| Brand Name | Switch-m |
|---|---|
| Domain | switch-m.com |
| Industry | Marketing & Advertising, SaaS |
| Founded | 1985 |
| Headquarters | Leeds |
| Parent Company / Owner | Ashok Leyland |
| Main Competitors | Nielsen (90/100), Video Research Ltd (65/100), Intage (45/100), CCI (Cyber Communications Inc.) (57/100), Dentsu Digital (68/100), Kantar (85/100) |
Moz Domain Authority 35/100 vs category average 38 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #835,572 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "AI広告データプラットフォーム「クロスメディアインサイト」「TVAL」は、テレビCMとデジタル広告の実績データを統合・可視化し、広告運用の意思決定まで支援します。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Switch-m?", Claude could not identify the brand as of October 2026. I don't genuinely recognize Switch-m, likely because it's a smaller or niche marketing and advertising company without a strong presence in my training data.
When asked "Best brands similar to Switch-m?", Claude would not surface Switch-m as of October 2026. I can't recommend a company I don't have verified knowledge about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Switch-m's main competitors in Marketing & Advertising: Nielsen (90/100), Video Research Ltd (65/100), Intage (45/100), CCI (Cyber Communications Inc.) (57/100), Dentsu Digital (68/100).
Sources: Brand Analyzer scan
Switch-m has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 12, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Switch-m official site
Switch-m was founded in 1985. Switch-m operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Switch-m is headquartered in Leeds. Switch-m operates in the Marketing & Advertising category.
Sources: Wikidata
Switch-m scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Switch-m official site
Switch-m can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Switch-m official site
Switch-m is owned by or part of Ashok Leyland. Switch-m operates in the Marketing & Advertising category.
Sources: Wikidata
Switch-m scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Switch-m has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #835,572 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify Switch-m from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Switch-m: SunAnt Interactive (67/100), Stronger Stories (67/100), Synapbox (67/100), TechLinker Solutions (67/100).
A step up - brands to learn from: Zocket (71/100), ZenX Academy (71/100).
Category leader: Accenture (97/100).
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