Protecting children's lives and rights
Terre des hommes (tdh.ch) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, Education brands, in the 49th percentile of 23074 Non-profit brands.
Terre des hommes is a Swiss children's aid organisation founded in 1960 and headquartered in Geneva. It is dedicated to protecting children's lives and rights and improving their well-being through programmes focused on health, migration, and access to justice. Known as Switzerland's leading organisation of its kind, it designs interventions intended to produce both short- and long-term impacts for vulnerable children around the world.
| Brand Name | Terre des hommes |
|---|---|
| Domain | tdh.ch |
| Industry | Non-profit, Healthcare |
| Founded | 1960 |
| Headquarters | Geneva |
| Main Competitors | Save the Children (83/100), UNICEF (74/100), World Vision (92/100), Plan International (90/100), SOS Children's Villages (79/100), ChildFund International (88/100) |
Moz Domain Authority 53/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #634,192 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "As the leading Swiss organisation for children’s aid, created in 1960, the Terre des hommes foundation is committed to protecting children’s lives and their rights, and improving t…" (Meta description: 54 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Terre des hommes?", Claude could identify the brand as of October 2026. Terre des hommes is a Swiss-based international children's rights and humanitarian organization founded in 1960, working to improve the lives of vulnerable children and their communities through programs in health, protection, migration, and emergency relief across Africa, Asia, Best known for Being a leading Swiss children's aid organization providing humanitarian and development assistance to children in over 30 countries.
When asked "Best brands similar to Terre des hommes?", Claude would recommend Terre des hommes as of October 2026. It's a well-established and respected international NGO focused specifically on children's welfare, making it a natural mention alongside groups like Save the Children or UNICEF when discussing child-focused humanitarian organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Terre des hommes's main competitors in Non-profit: Save the Children (83/100), UNICEF (74/100), World Vision (92/100), Plan International (90/100), SOS Children's Villages (79/100).
Sources: Brand Analyzer scan
Terre des hommes offers programmes rather than commercial products, centered on child health, migration support, and access to justice. These programmes are designed to protect children's rights and well-being through both immediate interventions and longer-term systemic improvements.
Sources: Terre des hommes official site
Terre des hommes is a Swiss foundation established in 1960, headquartered in Geneva, that describes itself as the leading Swiss organisation for children's aid. It is a non-profit dedicated to protecting children's lives and rights and improving their well-being worldwide.
Sources: Terre des hommes official site
Terre des hommes has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 40, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Terre des hommes official site
Terre des hommes was founded in 1960. Terre des hommes operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Terre des hommes is headquartered in Geneva. Terre des hommes operates in the Non-profit category.
Sources: Wikidata
Terre des hommes scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Terre des hommes official site
Terre des hommes is known for being Switzerland's leading children's aid organisation, with a history dating back to 1960. It is particularly recognised for its innovative programmes addressing child health, migration, and access to justice.
Sources: Terre des hommes official site
Terre des hommes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Terre des hommes official site
The organisation's services reach vulnerable children around the world whose rights and well-being are at risk. It also engages donors, volunteers, and partner organisations who support its child protection work.
Sources: Terre des hommes official site
Terre des hommes is recognised as the leading Swiss organisation for children's aid, with over 60 years of experience since its founding in 1960. Its popularity stems from its focused, innovative programmes in health, migration, and access to justice that aim to create measurable short- and long-term impacts for children.
Sources: Terre des hommes official site
Terre des hommes scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Terre des hommes has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #634,192 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Terre des hommes from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Terre des hommes: Tibetan Centre for Human Rights and Democracy (TCHRD) (75/100), The Compassionate Friends (75/100), Teach For All (75/100), Teatro Vista (75/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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