Starke Kinder, gerechte Welt
Terre des Hommes (tdh.de) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, in the 57th percentile of 17494 Non-profit brands.
Terre des Hommes is a children's rights organization founded in 1960 and headquartered in Geneva. It works worldwide to protect disadvantaged children and advocates for their rights. The organization combines direct aid projects with long-term social engagement, relying on donations from private individuals, companies, and groups. Its website, tdh.de, represents the organization's efforts to raise support and awareness for children in need globally.
| Brand Name | Terre des Hommes |
|---|---|
| Domain | tdh.de |
| Industry | Non-profit, Education |
| Founded | 1960 |
| Headquarters | Geneva |
| Main Competitors | Save the Children (83/100), UNICEF (72/100), World Vision (92/100), Plan International (90/100), SOS Children's Villages (79/100), ChildFund International (88/100) |
Moz Domain Authority 50/100 vs category average 48 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #355,564 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Terre des Hommes appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Die Kinderrechtsorganisation Terre des Hommes hilft Kindern in Not weltweit. Bitte unterstützen Sie unsere Arbeit mit Ihrer Spende!" (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, Angular.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Terre des Hommes?", Claude could identify the brand as of October 2026. Terre des Hommes (tdh.de) is a German children's rights and humanitarian aid organization that works internationally to improve the living conditions of children, protect them from exploitation and violence, and support disaster relief and development projects. Best known for Advocating for and protecting children's rights worldwide through aid and development projects.
When asked "Best brands similar to Terre des Hommes?", Claude would recommend Terre des Hommes as of October 2026. It's a well-established, reputable children's rights NGO with a long track record, so it would naturally come up alongside similar organizations like Save the Children or UNICEF.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Terre des Hommes's main competitors in Non-profit: Save the Children (83/100), UNICEF (72/100), World Vision (92/100), Plan International (90/100), SOS Children's Villages (79/100).
Sources: Brand Analyzer scan
Terre des Hommes is an international children's rights organization founded in 1960 and headquartered in Geneva. It is a non-profit dedicated to protecting and advocating for the rights of disadvantaged children worldwide.
Sources: Terre des Hommes official site
Terre des Hommes has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 46, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Terre des Hommes official site
Terre des Hommes was founded in 1960. Terre des Hommes operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Terre des Hommes is headquartered in Geneva. Terre des Hommes operates in the Non-profit category.
Sources: Wikidata
Terre des Hommes scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Terre des Hommes official site
Terre des Hommes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Terre des Hommes official site
Terre des Hommes offers humanitarian aid projects for children in need and advocacy initiatives focused on children's rights. It also provides donation and fundraising channels for individuals, companies, and groups wishing to support its work.
Sources: Terre des Hommes official site
Terre des Hommes is supported by private individuals, companies, and groups who want to engage in children's rights issues and help disadvantaged children worldwide through donations and advocacy participation.
Sources: Terre des Hommes official site
Terre des Hommes is known for its long-standing international work in children's rights advocacy, combining humanitarian aid projects with systemic social engagement to protect children in need around the world.
Sources: Terre des Hommes official site
Terre des Hommes scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Terre des Hommes has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (46/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #355,564 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Terre des Hommes from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Terre des Hommes: Type Directors Club (77/100), TCG (Theatre Communications Group) (77/100), Tech Nation (77/100), Terra Nuova (77/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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