LOFTER（乐乎） Brand Score: 60/100 - Developing tier

让兴趣，更有趣

LOFTER（乐乎） (163.com) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Technology brands, Other brands, in the 6th percentile of 32547 Media & Entertainment brands.

AI Snapshot

LOFTER（乐乎）is a Chinese online community platform operated under NetEase, headquartered in Hangzhou. It provides a space for interest-based content creators-including illustrators, photographers, and literary writers-to share original work. The platform emphasizes free expression and community building among users connected by shared creative interests, particularly within painting, photography, literature, and ACG (anime, comics, games) culture.

Key facts about LOFTER（乐乎）

Brand Name	LOFTER（乐乎）
Domain	163.com
Industry	Media & Entertainment, Technology
Founded	1997
Headquarters	Hangzhou
Parent Company / Owner	NetEase
CEO	Ding Lei
Main Competitors	Weibo (72/100), Bilibili (62/100), Douban (67/100), Xiaohongshu (RED) (67/100), Pixiv (93/100), Tumblr (91/100), DeviantArt (90/100)

Evidence

Moz Domain Authority 10/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.

LOFTER（乐乎） appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "为兴趣创作者提供一个自由表达与分享的社区平台。" (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is ZH-only, limiting citation in English-language AI answers.

Detected tech stack: Nginx, React.

Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know LOFTER（乐乎）?

Live results from asking a general-purpose AI assistant about the brand, checked August 2026.

When asked "What is 网易 (NetEase)?", Claude could identify the brand as of August 2026. NetEase is one of China's largest internet technology companies, known for online gaming (both self-developed and publishing titles like those with Blizzard partnerships historically), email services through 163.com, and ventures into e-commerce, music streaming (NetEase Cloud Mu Best known for One of China's biggest online gaming companies and operator of the 163.com email service.

When asked "Best brands similar to 网易 (NetEase)?", Claude would recommend LOFTER（乐乎） as of August 2026. It's a major, well-established player in Chinese internet and gaming, so it would naturally come up alongside companies like Tencent when discussing Chinese media and entertainment giants.

People Also Ask About LOFTER（乐乎）

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are LOFTER（乐乎）'s main competitors?

LOFTER（乐乎）'s main competitors in Media & Entertainment: Weibo (72/100), Bilibili (62/100), Douban (67/100), Xiaohongshu (RED) (67/100), Pixiv (93/100).

Sources: Brand Analyzer scan

How visible is LOFTER（乐乎） in AI search?

LOFTER（乐乎） has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 10, recommendation 34). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: LOFTER（乐乎） official site

When was LOFTER（乐乎） founded?

LOFTER（乐乎） was founded in 1997. LOFTER（乐乎） operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is LOFTER（乐乎） headquartered?

LOFTER（乐乎） is headquartered in Hangzhou. LOFTER（乐乎） operates in the Media & Entertainment category.

Sources: Wikidata

Does ChatGPT recommend LOFTER（乐乎）?

LOFTER（乐乎） scores 34/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: LOFTER（乐乎） official site

What is LOFTER（乐乎）?

LOFTER（乐乎）is a Chinese online community platform that provides interest-based content creators with a space for free expression and sharing. It is operated as part of NetEase, headquartered in Hangzhou, China, and focuses on connecting creators and enthusiasts across fields such as painting, photography, and literature.

Sources: LOFTER（乐乎） official site

How can LOFTER（乐乎） improve its AI discoverability?

LOFTER（乐乎） can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: LOFTER（乐乎） official site

What does LOFTER（乐乎） do?

LOFTER（乐乎）operates a content-sharing community where users create and publish original work in areas such as illustration, photography, and literature. It allows creators to showcase their work, interact with other users who share similar interests, and build communities centered on specific creative topics, including ACG (anime, comics, games) culture.

Sources: LOFTER（乐乎） official site

Who uses LOFTER（乐乎）?

LOFTER（乐乎）is used by young content creators and interest enthusiasts in China, including illustrators, photographers, literary writers, and fans of ACG (anime, comics, games) culture. These users engage with the platform to create, share, and discover original content within communities organized around shared creative interests.

Sources: LOFTER（乐乎） official site

What is LOFTER（乐乎） known for?

LOFTER（乐乎）is known for being a leading Chinese platform for interest-based creative content, particularly in illustration, photography, and literary writing. It is recognized as a hub for original content creators, including those within ACG and fan culture communities, who use the platform to share and discover creative work.

Sources: LOFTER（乐乎） official site

Recommendations

• Set up professional email - Use your company domain for email (e.g., hello@yourbrand.com) instead of Gmail/Yahoo. This significantly boosts credibility. (impact: high, effort: quick_win)
• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Establish your social media presence - Create profiles on major platforms (LinkedIn, X, Instagram, Facebook, YouTube) using a consistent handle derived from your brand name. Link to them from your website footer. (impact: medium, effort: quick_win)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)

AI visibility

LOFTER（乐乎） scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

LOFTER（乐乎） has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (35/100) and its weakest is trust (10/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 10/100 and thin schema.org structured data. In a live check, Claude could already identify LOFTER（乐乎） from memory (August 2026) - a sign these signals are paying off.

Visibility - 35/100

• Wikipedia presence - 18/40
• Wikidata entity - 17/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 10/100

• Domain Authority - 3/30
• Backlink trust (spam score) - 3/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 34/100

• robots.txt AI bot permissions - 22/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 2/20
• Category leader signals - 0/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 100/100
• Digital Presence - 80/100
• Visual Identity - 88/100
• Messaging Clarity - 61/100
• Trust Foundation - 64/100
• AI Discoverability - 28/100
• Brand Authority - 14/100

Score over time

60 in October 2026, down from 72 in September 2026.

Peer brands

Ranked closest to LOFTER（乐乎）: Ziffren Brittenham LLP (61/100), Zephoria (danah boyd) (61/100), magic88 (60/100), 21jingji (60/100).

A step up - brands to learn from: Ziyouz (71/100), Zishy (71/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

Add this brand score badge to your site