Stop kinderuitbuiting wereldwijd
Terre des Hommes (terredeshommes.nl) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, in the 81st percentile of 27368 Non-profit brands.
Terre des Hommes is an international non-profit organization founded in 1960 and headquartered in Geneva. It works globally to combat child exploitation by protecting vulnerable children and addressing the root causes of exploitation. The Dutch branch (terredeshommes.nl) engages Dutch citizens, donors and volunteers to support this mission through donations and charity shops, aiming for a world where every child can grow up safely, free from exploitation.
| Brand Name | Terre des Hommes |
|---|---|
| Domain | terredeshommes.nl |
| Industry | Non-profit |
| Founded | 1960 |
| Headquarters | Geneva |
| Main Competitors | UNICEF (74/100), Save the Children (83/100), SOS Children's Villages (79/100), Plan International (90/100), War Child, ChildFund International (88/100) |
Ranked #450,699 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Terre des Hommes appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Terre des Hommes strijdt wereldwijd tegen kinderuitbuiting. Ontdek hoe we kinderen beschermen en wat jij kunt doen om bij te dragen." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, Facebook, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Terre des Hommes?", Claude could identify the brand as of November 2026. Terre des Hommes Nederland is a Dutch non-profit organization that works to stop child exploitation, including child labor, trafficking, and sexual exploitation of children, both domestically and internationally. Best known for Combating child exploitation and trafficking, notably through its 'Sweetie' campaign using a virtual avatar to expose webcam child sex tourism.
When asked "Best brands similar to Terre des Hommes?", Claude would recommend Terre des Hommes as of November 2026. It's a well-established and respected children's rights organization known for innovative, impactful campaigns against child exploitation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Terre des Hommes's main competitors in Non-profit: UNICEF (74/100), Save the Children (83/100), SOS Children's Villages (79/100), Plan International (90/100), ChildFund International (88/100).
Sources: Brand Analyzer scan
Terre des Hommes has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 8, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Terre des Hommes official site
Terre des Hommes was founded in 1960. Terre des Hommes operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Terre des Hommes is headquartered in Geneva. Terre des Hommes operates in the Non-profit category.
Sources: Wikidata
Terre des Hommes scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Terre des Hommes official site
Terre des Hommes is an international non-profit organization founded in 1960 and headquartered in Geneva, dedicated to combating child exploitation worldwide. It is classified as a children's aid organization and works through national branches, including one in the Netherlands, to protect vulnerable children and address the structural causes of exploitation.
Sources: Terre des Hommes official site
Terre des Hommes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Terre des Hommes official site
Terre des Hommes offers child protection programs aimed at preventing and addressing child exploitation, combining direct aid to vulnerable children with structural efforts to tackle root causes. In the Netherlands, it also provides ways for the public to contribute, including making donations and shopping at its charity (thrift) stores, with proceeds supporting its international mission.
Sources: Terre des Hommes official site
Terre des Hommes' services and programs are used by vulnerable children worldwide who are at risk of or affected by exploitation. Its Dutch branch is supported by engaged citizens, donors, and volunteers in the Netherlands who want to contribute to protecting children globally through donations or involvement with its charity shops.
Sources: Terre des Hommes official site
Terre des Hommes scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Terre des Hommes has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (62/100) and its weakest is trust (8/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #450,699 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Terre des Hommes from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Terre des Hommes: Te Puia (80/100), Telecom Infra Project (TIP) (80/100), TESOL International Association (80/100), Tessitura (80/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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