Protecting Children's Rights Worldwide
Terre des Hommes (terredeshommes.org) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, in the 73rd percentile of 22616 Non-profit brands.
Terre des Hommes is an international children's aid organization founded in 1960 and headquartered in Geneva. Operating as a federation and member network, it works with children, young people, and families around the world to protect children and uphold their rights. The organization combines local presence in multiple countries with global reach, partnering with communities, donors, and advocates to advance child protection and rights-based initiatives.
| Brand Name | Terre des Hommes |
|---|---|
| Domain | terredeshommes.org |
| Industry | Non-profit |
| Founded | 1960 |
| Headquarters | Geneva |
| Main Competitors | Save the Children (83/100), UNICEF (74/100), World Vision (92/100), Plan International (90/100), SOS Children's Villages (79/100), ChildFund International (88/100) |
Moz Domain Authority 57/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,397,190 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Terre des Hommes appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Terre des Hommes works together with children, young people, and families to protect children and uphold their rights around the world." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, GitHub; no detected presence on X (Twitter), Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Terre des Hommes?", Claude could identify the brand as of September 2026. Terre des Hommes is an international network of organizations focused on children's rights and humanitarian aid, working to protect vulnerable children from exploitation, violence, and neglect through programs in health, migration, and juvenile justice. Best known for Protecting children's rights and combating child exploitation and trafficking worldwide.
When asked "Best brands similar to Terre des Hommes?", Claude would recommend Terre des Hommes as of September 2026. It's a well established and respected international children's rights organization, so it would naturally come up alongside groups like Save the Children or UNICEF.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Terre des Hommes's main competitors in Non-profit: Save the Children (83/100), UNICEF (74/100), World Vision (92/100), Plan International (90/100), SOS Children's Villages (79/100).
Sources: Brand Analyzer scan
Terre des Hommes is an international children's aid organization founded in 1960 and headquartered in Geneva. It operates as a federation and member network dedicated to protecting children and upholding their rights around the world.
Sources: Terre des Hommes official site
Terre des Hommes has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 40, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Terre des Hommes official site
Terre des Hommes was founded in 1960. Terre des Hommes operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Terre des Hommes is headquartered in Geneva. Terre des Hommes operates in the Non-profit category.
Sources: Wikidata
Terre des Hommes scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Terre des Hommes official site
Terre des Hommes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Terre des Hommes official site
Terre des Hommes serves children and young people worldwide who are vulnerable to exploitation and rights violations, along with their families and communities. It also engages donors, partners, and advocates who support child protection efforts.
Sources: Terre des Hommes official site
Terre des Hommes is known for its work as an international federation and member network dedicated to child protection, combining local community presence in multiple countries with global advocacy for children's rights.
Sources: Terre des Hommes official site
Terre des Hommes scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Terre des Hommes has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,397,190 (Tranco) and a Moz Domain Authority of 57/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Terre des Hommes from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Terre des Hommes: Terra.do (79/100), TEPSA (Texas Elementary Principals and Supervisors Association) (79/100), Texas Ballet Theater (79/100), State Bar of Texas (79/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
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