35 Years of Evidence, Zero Compromises
The Atlantic Paranormal Society (TAPS) (the-atlantic-paranormal-society.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, Other brands, in the 56th percentile of 34817 Media & Entertainment brands.
The Atlantic Paranormal Society (TAPS) is a paranormal investigation organization founded in 1990 by Jason Hawes. For over 35 years it has conducted free, confidential investigations of homes and businesses reporting unexplained or potentially paranormal activity. TAPS gained widespread recognition through the television series Ghost Hunters, which documented its investigations. The organization positions itself as evidence-based, aiming to disprove hauntings where possible while offering judgment-free support to clients seeking answers about unexplained phenomena.
| Brand Name | The Atlantic Paranormal Society (TAPS) |
|---|---|
| Domain | the-atlantic-paranormal-society.com |
| Industry | Media & Entertainment, Non-profit |
| Founded | 1990 |
| Main Competitors | Ghost Adventures (54/100), Kindred Spirits (91/100), International Ghost Hunters Society |
Ranked #2,018,747 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "For over 35 years, TAPS has provided free, confidential paranormal investigations to homes and businesses across the world. Founded by Jason Hawes. As seen on Ghost Hunters." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on YouTube, Facebook, X (Twitter), Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Atlantic Paranormal Society (TAPS)?", Claude could identify the brand as of October 2026. The Atlantic Paranormal Society (TAPS) is a paranormal investigation group founded in Rhode Island by Jason Hawes and Grant Wilson, best known for being the subjects of the long-running SyFy reality show 'Ghost Hunters.' Best known for Being the team featured on the TV series 'Ghost Hunters'.
When asked "Best brands similar to The Atlantic Paranormal Society (TAPS)?", Claude would recommend The Atlantic Paranormal Society (TAPS) as of October 2026. If someone asks about notable paranormal investigation brands or media groups, TAPS is one of the most recognizable due to its TV exposure.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Atlantic Paranormal Society (TAPS)'s main competitors in Media & Entertainment: Ghost Adventures (54/100), Kindred Spirits (91/100).
Sources: Brand Analyzer scan
The Atlantic Paranormal Society (TAPS) has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 40, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Atlantic Paranormal Society (TAPS) official site
The Atlantic Paranormal Society (TAPS) was founded in 1990. The Atlantic Paranormal Society (TAPS) operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
TAPS offers free, confidential paranormal investigation services for homes and businesses experiencing unexplained or potentially paranormal activity. These investigations are conducted using an evidence-based approach, with the stated aim of determining whether a haunting can be disproven and providing clients with factual answers about their experiences.
Sources: The Atlantic Paranormal Society (TAPS) official site
The Atlantic Paranormal Society (TAPS) scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The Atlantic Paranormal Society (TAPS) official site
The Atlantic Paranormal Society (TAPS) is a paranormal investigation organization founded in 1990 by Jason Hawes. It is best known for conducting free, confidential investigations of reportedly haunted homes and businesses and for being featured in the television series Ghost Hunters.
Sources: The Atlantic Paranormal Society (TAPS) official site
The Atlantic Paranormal Society (TAPS) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Atlantic Paranormal Society (TAPS) official site
TAPS is known for its long-running paranormal investigation work, having operated for over 35 years, and for its global recognition through the television series Ghost Hunters, which documented the organization's investigations and brought it widespread public attention.
Sources: The Atlantic Paranormal Society (TAPS) official site
TAPS is used by homeowners and business owners who are experiencing unexplained or potentially paranormal activity on their property and are seeking a credible, confidential investigation to better understand or find answers about these occurrences.
Sources: The Atlantic Paranormal Society (TAPS) official site
The Atlantic Paranormal Society (TAPS) scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Atlantic Paranormal Society (TAPS) has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,018,747 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify The Atlantic Paranormal Society (TAPS) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Atlantic Paranormal Society (TAPS): The Alpena News (77/100), The Abbey (77/100), Vulkan Vegas (77/100), Theatre Royal Bath (77/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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