Voices of Mormon Feminism United
Exponent II (the-exponent.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, in the 72nd percentile of 35673 Media & Entertainment brands.
Exponent II is a nonprofit Mormon women's periodical founded in 1974 that combines a print magazine, blog, and in-person retreat to explore Mormon feminism. It provides a platform for diverse voices connected to Mormonism to share personal essays, discuss faith and gender, and build community through writing and shared experience.
| Brand Name | Exponent II |
|---|---|
| Domain | the-exponent.com |
| Industry | Media & Entertainment, Non-profit |
| Founded | 1974 |
| Main Competitors | Feminist Mormon Housewives (73/100), By Common Consent (72/100), Dialogue: A Journal of Mormon Thought (72/100), Sunstone Magazine (79/100) |
Moz Domain Authority 50/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Exponent II Blog features posts relating to Mormon feminism. We welcome posts by diverse voices. Submit a guest post to join the conversation. Exponent II" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Exponent II?", Claude could identify the brand as of October 2026. Exponent II is a quarterly magazine and blog that has been publishing essays, poetry, and art by and for Mormon women since 1974, focusing on feminist perspectives within the LDS tradition. Best known for being a long-running feminist literary magazine for women with Mormon backgrounds.
When asked "Best brands similar to Exponent II?", Claude would not surface Exponent II as of October 2026. it's a niche, community-specific publication rather than a mainstream media and entertainment brand, so it wouldn't come up in a general best-of comparison.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Exponent II's main competitors in Media & Entertainment: Feminist Mormon Housewives (73/100), By Common Consent (72/100), Dialogue: A Journal of Mormon Thought (72/100), Sunstone Magazine (79/100).
Sources: Brand Analyzer scan
Exponent II offers a print magazine, an online blog featuring posts on Mormon feminism, and an in-person retreat. It also accepts guest post submissions, allowing diverse contributors to participate in its publications and community discussions.
Sources: Exponent II official site
Exponent II is a nonprofit Mormon women's periodical, founded in 1974, that publishes a print magazine and blog focused on Mormon feminism. It serves as a community platform where diverse voices discuss the intersection of Mormon faith and feminist thought through personal essays and shared experience.
Sources: Exponent II official site
Exponent II has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 48, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Exponent II official site
Exponent II was founded in 1974. Exponent II operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Exponent II produces a print magazine and an active blog featuring personal essays and discussions related to Mormon feminism. It also hosts an in-person retreat, creating a community space for writers and readers to explore faith, gender, and personal experience. The organization welcomes guest submissions to broaden the range of voices represented in its publications.
Sources: Exponent II official site
Exponent II scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Exponent II official site
Exponent II can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Exponent II official site
Exponent II is known for being a long-standing platform-dating back to 1974-dedicated to Mormon feminism, combining a print magazine, blog, and retreat to foster community and dialogue among women and individuals connected to Mormonism.
Sources: Exponent II official site
Exponent II is used by women and individuals connected to Mormonism who are interested in feminist perspectives, personal essays, and community dialogue about faith and gender.
Sources: Exponent II official site
Exponent II scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Exponent II has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 50/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Exponent II from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Exponent II: The Daily Pennsylvanian (80/100), The Daily Mash (80/100), The Fabricator (80/100), Washington State Fair Event Center (80/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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