Crossmedia performance beyond the stage
The Builders Association (thebuildersassociation.org) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, in the 29th percentile of 21053 Media & Entertainment brands.
The Builders Association is a New York City-based performance and media company founded in 1994. It is a nonprofit, Obie Award-winning theatre company known for creating crossmedia theatrical productions that combine live performance with digital technology. The company blends new and old media to create immersive, technology-driven works that push the boundaries of traditional live performance art, targeting theatre enthusiasts and audiences interested in avant-garde, experimental productions.
| Brand Name | The Builders Association |
|---|---|
| Domain | thebuildersassociation.org |
| Industry | Media & Entertainment, Non-profit |
| Founded | 1994 |
| Headquarters | New York City, NY |
| Main Competitors | The Wooster Group (77/100), Elevator Repair Service (72/100), Punchdrunk (81/100), Rimini Protokoll, Big Art Group (64/100) |
Moz Domain Authority 42/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
The Builders Association has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "“The dazzling shows of The Builders Association make just about every other theatre company look as if it’s from the Stone Age.”-The New York Times“A riveting" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, LinkedIn; no detected presence on X (Twitter), Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Builders Association?", Claude could identify the brand as of October 2026. The Builders Association is a New York-based experimental theater company founded in 1994 that creates multimedia performance works blending live theater with video, film, and digital technology. Best known for Pioneering multimedia theater productions that integrate live performance with video and digital media.
When asked "Best brands similar to The Builders Association?", Claude would recommend The Builders Association as of October 2026. It's a respected and influential name in experimental theater and multimedia performance art, worth mentioning for anyone interested in innovative stage work.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Builders Association's main competitors in Media & Entertainment: The Wooster Group (77/100), Elevator Repair Service (72/100), Punchdrunk (81/100), Big Art Group (64/100).
Sources: Brand Analyzer scan
The Builders Association has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 61, trust 48, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
The Builders Association was founded in 1994. The Builders Association operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Builders Association scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
The Builders Association is a nonprofit performance and media company based in New York City, founded in 1994. It is recognized as an Obie Award-winning crossmedia theatre company that merges live performance with digital technology to create innovative, immersive productions.
The Builders Association can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The Builders Association offers crossmedia theatrical productions that combine live performance with digital and multimedia technologies. As a performance and media company, its primary output consists of original theatrical works designed to push the boundaries of live performance art through technological integration.
The Builders Association is known for pioneering crossmedia theatre that blends cutting-edge digital technology with live performance. The company has been recognized with an Obie Award and praised by outlets such as The New York Times for productions that push the boundaries of traditional theatrical presentation through innovative use of multimedia.
The Builders Association's work is experienced by theatre enthusiasts, performing arts patrons, and audiences specifically interested in avant-garde, technology-driven artistic experiences. Its productions appeal to those seeking experimental and innovative approaches to live theatre rather than traditional theatrical presentations.
The Builders Association scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Builders Association has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (61/100) and its weakest is trust (48/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 42/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Builders Association from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Builders Association: The Bookish Box (72/100), The Black Vault (72/100), Bulletin of the Atomic Scientists (72/100), The Django Jazz Club (72/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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