A Modern Sense of Place
The Common (thecommononline.org) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, Non-profit brands, in the 27th percentile of 7483 Media & Entertainment brands.
The Common is a literary organization that publishes a print and digital magazine featuring fiction, essays, poetry, and images centered on the theme of place. Founded in 1901, it also runs education programs aimed at cultivating new writers and engaged readers. The organization curates contemporary writing and art from voices around the world, positioning itself as a platform exploring place, identity, and culture for readers, writers, and educators.
| Brand Name | The Common |
|---|---|
| Domain | thecommononline.org |
| Industry | Media & Entertainment, Education |
| Founded | 1901 |
| Main Competitors | The Paris Review (78/100), Tin House (86/100), Ploughshares (80/100), Granta (89/100), A Public Space (77/100), One Story (79/100), Zoetrope: All-Story (73/100) |
Moz Domain Authority 51/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #734,434 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
The Common appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Fiction, essays, poetry, and more." (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is The Common?", Claude could identify the brand as of September 2026. The Common is a literary magazine based at Amherst College that publishes fiction, poetry, essays, and translations centered on a strong sense of place, both domestic and international. Best known for Publishing place-based literary fiction, nonfiction, and translated international writing.
When asked "Best brands similar to The Common?", Claude would recommend The Common as of September 2026. It's a respected literary journal known for its focus on place and global voices, worth mentioning to readers interested in literary magazines.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Common's main competitors in Media & Entertainment: The Paris Review (78/100), Tin House (86/100), Ploughshares (80/100), Granta (89/100), A Public Space (77/100).
Sources: Brand Analyzer scan
The Common has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 29, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Common official site
The Common was founded in 1901. The Common operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Common offers a print and digital literary magazine containing fiction, essays, poetry, and images, as well as education programs aimed at training new writers and fostering engaged readers.
Sources: The Common official site
The Common scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Common official site
The Common is a literary organization that publishes a magazine of fiction, essays, poetry, and images focused on the theme of place, alongside running education programs for writers and readers.
Sources: The Common official site
The Common publishes a print and digital literary magazine featuring fiction, essays, poetry, and images that explore place, identity, and culture. It also operates education programs designed to develop new writers and cultivate engaged readers.
Sources: The Common official site
The Common can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Common official site
The Common is known for curating literary fiction, essays, poetry, and images centered on the concept of place, bringing together diverse voices from around the world in both print and digital formats.
Sources: The Common official site
The Common is used by readers, writers, and educators who are interested in literary fiction, poetry, and essays exploring themes of place, identity, and culture.
Sources: The Common official site
The Common scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Common has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #734,434 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Common from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Common: TELUS World of Science Edmonton (71/100), Tecnoblog (71/100), The Society (71/100), Third Eye Blind (71/100).
A step up - brands to learn from: Zeno Group (81/100), Zadar Tourist Board (81/100).
Category leader: Complex (97/100).
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