Zo binnen, zo buiten in branding
The Creating Society (thecreatingsociety.com) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among Marketing & Advertising brands, Other brands, in the 14th percentile of 4285 Marketing & Advertising brands.
The Creating Society is a Dutch branding and communication agency founded in 2025 by Piet Hein Smit and Anke Meulendijks. It specializes in positioning, brand strategy, brand identity, and communication strategy, assembling pop-up teams of autonomous specialists-strategists, designers, art directors, writers, producers, and architects-for each client project. The agency is part of Wholy Ground, alongside The Leading Society and The Experience Society, and serves organizations seeking sustainable growth through aligned, authentic brand positioning and communication.
| Brand Name | The Creating Society |
|---|---|
| Domain | thecreatingsociety.com |
| Industry | Marketing & Advertising, Other |
| Founded | 2025 |
| Parent Company / Owner | Wholy Ground |
| Main Competitors | Interbrand (83/100), Landor (88/100), Wolff Olins (76/100), Vandejong (66/100), Saffron Brand Consultants (77/100), Millford (74/100) |
Moz Domain Authority 5/100 vs category average 37 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Creating Society is gespecialiseerd in positionering, branding, communicatie en partnerships vanuit de overtuiging dat merken pas worden geloofd als het geheel klopt. Want zo b…" (Meta description: 272 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on Instagram, Facebook; no detected presence on LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is The Creating Society?", Claude could not identify the brand as of September 2026. I don't recognize The Creating Society specifically, likely because it's a small or newer marketing and advertising agency without much presence in my training data.
When asked "Best brands similar to The Creating Society?", Claude would not surface The Creating Society as of September 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Creating Society's main competitors in Marketing & Advertising: Interbrand (83/100), Landor (88/100), Wolff Olins (76/100), Vandejong (66/100), Saffron Brand Consultants (77/100).
Sources: Brand Analyzer scan
The Creating Society offers services in positioning, brand strategy, brand identity, and communication strategy. It provides access to a network of specialists including strategists, designers, art directors, writers, producers, and architects, who are assembled into project-specific pop-up teams to address individual client branding and communication challenges.
Sources: The Creating Society official site
The Creating Society is a Dutch branding and communication agency founded in 2025 by Piet Hein Smit and Anke Meulendijks. It is part of Wholy Ground, a collective that also includes The Leading Society (leadership & culture) and The Experience Society (customer experience & activation). The agency focuses on positioning, brand strategy, brand identity, and communication strategy for organizations seeking sustainable growth.
Sources: The Creating Society official site
The Creating Society has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 34, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Creating Society official site
The Creating Society scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The Creating Society official site
The Creating Society can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Creating Society official site
The Creating Society is known for its pop-up team model, in which independent, top-tier specialists in branding, design, and communication are assembled on a project basis rather than employed as permanent staff. It is also known for its founding philosophy that brands are only credible when their internal identity matches their external expression, and for being part of the broader Wholy Ground collective of brand, leadership, and experience-focused societies.
Sources: The Creating Society official site
The Creating Society scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Creating Society has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 5/100. In a live check (September 2026), Claude could not identify The Creating Society from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Creating Society: The Chad Barr Group (63/100), Swami Webcraft Solutions (63/100), The Funnel Marketing Kit (63/100), The Golden Brain Services (TGBS) (63/100).
A step up - brands to learn from: Zocket (71/100), ZenX Academy (71/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.