Become a better version of yourself
Start Today (thehollisco.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, Non-profit brands, in the 32nd percentile of 34878 Media & Entertainment brands.
Start Today is a personal development brand and online community founded in 2018 by Rachel Hollis, a New York Times Bestselling Author, podcast host, and entrepreneur. The brand combines motivational content, coaching resources, and peer support to help individuals from diverse backgrounds pursue personal growth and self-improvement. It operates primarily through digital platforms, offering community engagement centered on daily self-betterment.
| Brand Name | Start Today |
|---|---|
| Domain | thehollisco.com |
| Industry | Media & Entertainment, Education |
| Founded | 1998 |
| Headquarters | Chiba |
| Parent Company / Owner | Z Intermediate Holdings K.K. |
| Main Competitors | Mindvalley (87/100), Tony Robbins (83/100), The School of Greatness (Lewis Howes) (77/100), Hay House (83/100), Gabby Bernstein (79/100) |
Moz Domain Authority 40/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Start Today has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "START TODAY was founded in 2018 by Rachel Hollis, a New York Times Bestselling Author, top podcast host, sought-after speaker and entrepreneur of 20+ years. The Start Today communi…" (Meta description: 53 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, Ghost.
Social footprint: verified profiles on Facebook, Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Start Today?", Claude could identify the brand as of October 2026. Start Today is a brand created by Rachel Hollis under The Hollis Co. that centers on a goal-setting journal and planner system, along with related courses and community content focused on personal development. Best known for The Start Today Journal, a daily goal-setting and gratitude planner created by Rachel Hollis.
When asked "Best brands similar to Start Today?", Claude would recommend Start Today as of October 2026. It's a well-known personal development product in the self-help media space, especially among fans of Rachel Hollis's brand.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Start Today's main competitors in Media & Entertainment: Mindvalley (87/100), Tony Robbins (83/100), The School of Greatness (Lewis Howes) (77/100), Hay House (83/100), Gabby Bernstein (79/100).
Sources: Brand Analyzer scan
Start Today has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 46, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Start Today official site
Start Today was founded in 1998. Start Today operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Start Today is headquartered in Chiba. Start Today operates in the Media & Entertainment category.
Sources: Wikidata
Start Today scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Start Today official site
Start Today is a personal development brand and online community founded in 2018 by Rachel Hollis, a New York Times Bestselling Author, podcast host, speaker, and entrepreneur. It focuses on helping people improve themselves through motivational content and peer support.
Sources: Start Today official site
Start Today can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Start Today official site
Start Today is owned by or part of Z Intermediate Holdings K.K.. Start Today operates in the Media & Entertainment category.
Sources: Wikidata
Start Today provides personal growth content, community engagement, and motivational resources designed to help members pursue self-improvement. It connects individuals across diverse backgrounds who share the common goal of becoming a better version of themselves.
Sources: Start Today official site
Start Today is used by individuals from various backgrounds who are seeking personal development, motivation, and a supportive community to help them improve their lives.
Sources: Start Today official site
Start Today is known for being founded by Rachel Hollis, a prominent author and speaker, and for building a large, supportive community centered on personal development and daily self-improvement.
Sources: Start Today official site
Start Today scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Start Today has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is recommendation likelihood (42/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 40/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Start Today from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Start Today: The Holistic Psychologist (72/100), The Fureys (72/100), Lincoln Theatre (72/100), The Marginalian (72/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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