Your local news delivered
The Lincolnite (thelincolnite.co.uk) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, in the 12th percentile of 29168 Media & Entertainment brands.
The Lincolnite is a news website launched in 2010 that covers Lincoln and Greater Lincolnshire, UK. It provides local news, updates, and information to residents, complemented by the MyLocal app, which offers a mobile-friendly way to access local content. The outlet positions itself as a primary source for local news coverage in the region, serving the community with timely and locally relevant information.
| Brand Name | The Lincolnite |
|---|---|
| Domain | thelincolnite.co.uk |
| Industry | Media & Entertainment |
| Founded | 2010 |
| Main Competitors | Lincolnshire Live (69/100), BBC Lincolnshire (95/100), ITV News Central (93/100), Lincoln Nub News (80/100), Lincolnshire Reporter |
Moz Domain Authority 63/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #139,337 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "May 17, 2024 9.30 am This story is over 13 months old" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Lincolnite?", Claude could identify the brand as of October 2026. The Lincolnite is an online local news publication covering Lincoln and Lincolnshire in the UK, providing news, events, sport, and community stories for the area. Best known for being a leading digital local news outlet for Lincoln, UK.
When asked "Best brands similar to The Lincolnite?", Claude would recommend The Lincolnite as of October 2026. It's a well regarded example of a successful independent local news website in the UK, relevant if someone asks about local digital media outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Lincolnite's main competitors in Media & Entertainment: Lincolnshire Live (69/100), BBC Lincolnshire (95/100), ITV News Central (93/100), Lincoln Nub News (80/100).
Sources: Brand Analyzer scan
The Lincolnite is a local news website founded in 2010 that serves Lincoln and Greater Lincolnshire, UK. It delivers news, updates, and community information through its website and the companion MyLocal app.
Sources: The Lincolnite official site
The Lincolnite has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 34, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Lincolnite official site
The Lincolnite was founded in 2010. The Lincolnite operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Lincolnite offers a local news website and the MyLocal app, both providing residents of Lincoln and Greater Lincolnshire with local news coverage and community information.
Sources: The Lincolnite official site
The Lincolnite reports and publishes local news stories relevant to Lincoln and Greater Lincolnshire. It operates a news website and an app called MyLocal, providing residents with convenient access to local news, updates, and information.
Sources: The Lincolnite official site
The Lincolnite scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The Lincolnite official site
The Lincolnite can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Lincolnite official site
The Lincolnite is used by residents and community members of Lincoln and Greater Lincolnshire who are seeking local news and updates relevant to their area.
Sources: The Lincolnite official site
The Lincolnite is known for being a dedicated source of local news covering Lincoln and Greater Lincolnshire, combining a news website with the MyLocal app to deliver community-focused reporting.
Sources: The Lincolnite official site
The Lincolnite scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Lincolnite has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #139,337 (Tranco) and a Moz Domain Authority of 63/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Lincolnite from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Lincolnite: theChurch.digital (65/100), Theater des Westens (65/100), The Oaklandside (65/100), Antonis Karakonstantakis | ThePhotographer (65/100).
A step up - brands to learn from: Ziyouz (71/100), Zishy (71/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.