Collaborative guide to ancient sites
The Modern Antiquarian (themodernantiquarian.com) scores 56 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Education brands, Travel & Hospitality brands, in the 4th percentile of 37910 Media & Entertainment brands.
The Modern Antiquarian is a website and community resource dedicated to the megalithic and prehistoric landscapes of the UK and Europe. It grew out of Julian Cope's original guidebook of the same name, combining his pioneering research with ongoing contributions from users who add information, images, and folklore about stone circles, standing stones, and other ancient sites. Active since 2000, it serves as a collaborative archive for those interested in prehistoric archaeology and heritage.
| Brand Name | The Modern Antiquarian |
|---|---|
| Domain | themodernantiquarian.com |
| Industry | Media & Entertainment, Education |
| Founded | 2000 |
| Main Competitors | The Megalithic Portal (72/100), English Heritage (83/100), Historic England (83/100), Atlas Obscura (89/100), National Trust (69/100) |
Moz Domain Authority 49/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #247,300 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
The Modern Antiquarian appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Julian Cope at Avebury, photo by Andrew Johnstone" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is The Modern Antiquarian?", Claude could identify the brand as of November 2026. The Modern Antiquarian is a website and community originally built around Julian Cope's 1998 book of the same name, which catalogued and explored prehistoric megalithic sites across Britain like stone circles, dolmens, and barrows. It functions as a collaborative database where e Best known for Being the online companion to Julian Cope's book cataloguing British megalithic and prehistoric sites.
When asked "Best brands similar to The Modern Antiquarian?", Claude would recommend The Modern Antiquarian as of November 2026. It's a well known, long-running resource for anyone interested in British prehistoric monuments and megalithic sites, so it's a natural mention in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Modern Antiquarian's main competitors in Media & Entertainment: The Megalithic Portal (72/100), English Heritage (83/100), Historic England (83/100), Atlas Obscura (89/100), National Trust (69/100).
Sources: Brand Analyzer scan
The Modern Antiquarian is a community-driven website and archive focused on megalithic and prehistoric sites across the UK and Europe, originating from Julian Cope's guidebook of the same name.
Sources: The Modern Antiquarian official site
The Modern Antiquarian has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 26, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Modern Antiquarian official site
The Modern Antiquarian offers an online database and archive of information, photographs, and folklore related to stone circles, standing stones, and other prehistoric landscapes in the UK and Europe, built through both original guidebook content and user contributions.
Sources: The Modern Antiquarian official site
The Modern Antiquarian scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Modern Antiquarian official site
It is known for being rooted in musician and author Julian Cope's original guidebook on megalithic sites, and for evolving into a long-running, user-contributed online archive of ancient monuments in the UK and Europe.
Sources: The Modern Antiquarian official site
The Modern Antiquarian can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Modern Antiquarian official site
It is used by history enthusiasts, archaeologists, folklore researchers, travelers, and curious individuals interested in ancient megalithic sites and prehistoric landscapes.
Sources: The Modern Antiquarian official site
The Modern Antiquarian scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Modern Antiquarian has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (38/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #247,300 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Modern Antiquarian from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Modern Antiquarian: Tespa (56/100), TemploCERC (56/100), The Pipeline Show (56/100), Think Olga (56/100).
A step up - brands to learn from: KwaZulu-Natal Tourism & Film (71/100), Ziyouz (71/100).
Category leader: Change.org (97/100).
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