Trust in data, for everyone
The ODI (theodi.org) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Technology brands, Education brands, in the 83rd percentile of 16868 Non-profit brands.
The ODI (Open Data Institute) is a UK-based non-profit civic society organization founded in 2012 by Sir Tim Berners-Lee and Sir Nigel Shadbolt. It works to foster transparency, accountability, and innovation through the trustworthy use of data, serving governments, businesses, non-profits, and data professionals. As an independent authority in the global data economy, it promotes responsible data practices across open, shared, and closed data contexts.
| Brand Name | The ODI |
|---|---|
| Domain | theodi.org |
| Industry | Non-profit, Technology |
| Founded | 2012 |
| Headquarters | United Kingdom |
| Main Competitors | Open Knowledge Foundation (86/100), World Wide Web Foundation, The GovLab (76/100), Data.org (83/100), Open Data Charter |
Moz Domain Authority 67/100 vs category average 49 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The ODI was founded in 2012 by Sir Tim Berners-Lee and Sir Nigel Shadbolt, placing us at the heart of the data economy. Our primary mission is to foster transparency, accountabilit…" (Meta description: 35 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The ODI?", Claude could identify the brand as of October 2026. The ODI, or Open Data Institute, is a UK-based non-profit co-founded in 2012 by Tim Berners-Lee and Nigel Shadbolt to promote the ethical and innovative use of open data. It works with governments, businesses, and communities through research, training, and advocacy to build an o Best known for Championing open data standards and practices globally, co-founded by Tim Berners-Lee.
When asked "Best brands similar to The ODI?", Claude would recommend The ODI as of October 2026. It's a leading and well-respected authority in the open data and data ethics space, making it a natural mention for data-related non-profit discussions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The ODI's main competitors in Non-profit: Open Knowledge Foundation (86/100), The GovLab (76/100), Data.org (83/100).
Sources: Brand Analyzer scan
The ODI (Open Data Institute) is a UK-based non-profit organization founded in 2012 by Sir Tim Berners-Lee and Sir Nigel Shadbolt. It operates as a civic society institution focused on advancing trustworthy use of data across governments, businesses, and other organizations.
Sources: The ODI official site
The ODI has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 37, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The ODI official site
The ODI works to foster transparency, accountability, and innovation through the trustworthy use of data. It guides organizations and governments toward responsible data practices, addressing open, shared, and closed data contexts.
Sources: The ODI official site
The ODI scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The ODI official site
The ODI can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The ODI official site
The ODI's target audience includes governments, businesses, non-profits, and data professionals who seek to build trust and drive innovation through responsible data use.
Sources: The ODI official site
The ODI is known for being founded by Sir Tim Berners-Lee and Sir Nigel Shadbolt, the creators of the web and pioneers of open data. It is recognized as an independent authority on data policy and trustworthy data use in the global data economy.
Sources: The ODI official site
The ODI scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The ODI has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 67/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The ODI from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The ODI: National Council for Mental Wellbeing (82/100), The Life You Can Save (82/100), The Solutions Project (82/100), The Trustees of Reservations (82/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.