Changing who writes history
The OpEd Project (theopedproject.org) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Media & Entertainment brands, in the 24th percentile of 14948 Non-profit brands.
The OpEd Project is a non-profit organization focused on education and media that trains underrepresented experts-particularly women and people of color-to write op-eds and participate in public commentary. Its mission is to change who writes history by amplifying voices that are typically excluded from public discourse. The organization works with individuals and partner institutions, including media outlets, to broaden the range of perspectives shaping public debate and historical narratives.
| Brand Name | The OpEd Project |
|---|---|
| Domain | theopedproject.org |
| Industry | Non-profit, Education |
| Main Competitors | Women's Media Center (79/100), The Conversation (91/100), Poynter Institute (73/100), PEN America (87/100) |
Moz Domain Authority 55/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,011,441 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The OpEd Project" (Meta description too short (3 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The OpEd Project?", Claude could identify the brand as of October 2026. The OpEd Project is a nonprofit social venture founded by Catherine Orenstein in 2008 that works to increase the range of voices and quality of ideas in the public conversation by training women and other underrepresented experts to write op-eds and share their expertise publicly Best known for its seminars and fellowship programs that train women and underrepresented thought leaders to write op-eds and become public experts.
When asked "Best brands similar to The OpEd Project?", Claude would recommend The OpEd Project as of October 2026. It's a well known and respected name in media training and advocacy for diversifying public discourse, so it would naturally come up alongside similar organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The OpEd Project's main competitors in Non-profit: Women's Media Center (79/100), The Conversation (91/100), Poynter Institute (73/100), PEN America (87/100).
Sources: Brand Analyzer scan
The OpEd Project is a non-profit organization in the education and media space dedicated to changing who writes history by amplifying underrepresented voices in public discourse.
Sources: The OpEd Project official site
The OpEd Project has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 36, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The OpEd Project official site
The OpEd Project offers training programs and support services designed to help experts from underrepresented groups write op-eds and participate in public commentary, aiming to reshape who is recognized as an authority in public discourse.
Sources: The OpEd Project official site
The OpEd Project scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The OpEd Project official site
The OpEd Project is known for its mission to diversify public discourse by training underrepresented experts, especially women and people of color, to write op-eds and share their expertise publicly.
Sources: The OpEd Project official site
The OpEd Project can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The OpEd Project official site
The OpEd Project is used by women, people of color, and other underrepresented experts and thought leaders who want to influence public discourse, as well as organizations and media outlets committed to diversifying public commentary.
Sources: The OpEd Project official site
The OpEd Project scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The OpEd Project has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,011,441 (Tranco), a Moz Domain Authority of 55/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The OpEd Project from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The OpEd Project: Internet Accountability Project (71/100), The Howard G. Buffett Foundation (71/100), Research Quality Association (RQA) (71/100), Home Care Alliance of Massachusetts (71/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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