Caring for Rotherham's community health
The Rotherham NHS Foundation Trust (therotherhamft.nhs.uk) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, Government brands, in the 20th percentile of 18837 Healthcare brands.
The Rotherham NHS Foundation Trust is an NHS foundation trust based in South Yorkshire, England. It provides high-quality acute and community healthcare services to the population of Rotherham and surrounding areas, serving over 260,000 people. As a combined acute and community trust, it integrates hospital-based and local health services, positioning itself as a comprehensive, community-focused healthcare provider for patients, residents, and visitors within the Rotherham borough.
| Brand Name | The Rotherham NHS Foundation Trust |
|---|---|
| Domain | therotherhamft.nhs.uk |
| Industry | Healthcare, Government |
| Headquarters | Rotherham, South Yorkshire, England |
| Parent Company / Owner | National Health Service (NHS) |
| Main Competitors | Sheffield Teaching Hospitals NHS Foundation Trust (72/100), Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust (77/100), Barnsley Hospital NHS Foundation Trust (67/100), Chesterfield Royal Hospital NHS Foundation Trust (64/100), Mid Yorkshire Teaching NHS Trust |
Moz Domain Authority 45/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,129,482 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide high-quality acute and community healthcare services to the population of Rotherham and surrounding areas." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, Drupal.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, LinkedIn, Instagram; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Rotherham NHS Foundation Trust?", Claude could identify the brand as of October 2026. The Rotherham NHS Foundation Trust is a UK National Health Service trust that runs Rotherham General Hospital and provides acute hospital and community health services to the Rotherham area in South Yorkshire, England. Best known for Running Rotherham General Hospital and providing NHS acute and community care services to the Rotherham area.
When asked "Best brands similar to The Rotherham NHS Foundation Trust?", Claude would not surface The Rotherham NHS Foundation Trust as of October 2026. It's a regional NHS trust serving a specific local population, so it wouldn't come up as a 'best brand' recommendation outside of someone specifically asking about healthcare providers in that part of South Yorkshire.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Rotherham NHS Foundation Trust's main competitors in Healthcare: Sheffield Teaching Hospitals NHS Foundation Trust (72/100), Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust (77/100), Barnsley Hospital NHS Foundation Trust (67/100), Chesterfield Royal Hospital NHS Foundation Trust (64/100).
Sources: Brand Analyzer scan
The Rotherham NHS Foundation Trust is an NHS foundation trust located in South Yorkshire, England. It is a combined acute and community healthcare provider responsible for delivering hospital and community-based health services to the population of Rotherham and surrounding areas.
The Rotherham NHS Foundation Trust has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 26, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
The Trust offers integrated acute (hospital) and community healthcare services, including hospital-based medical care and community-based health services, to the population of Rotherham and surrounding areas.
The Rotherham NHS Foundation Trust scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
The Rotherham NHS Foundation Trust can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The Trust serves patients, residents, and visitors in Rotherham and the surrounding borough who require hospital or community healthcare services, covering a population of over 260,000 people.
The Rotherham NHS Foundation Trust is known for being a combined acute and community healthcare provider, offering both hospital and local community health services to the Rotherham area, serving a population of over 260,000 people.
The Rotherham NHS Foundation Trust scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Rotherham NHS Foundation Trust has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,129,482 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Rotherham NHS Foundation Trust from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Rotherham NHS Foundation Trust: Spa Resort Geinberg (69/100), TheraPro AI (69/100), The TeleDentists (69/100), The Walters Way (69/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), ZT Corporate (71/100).
Category leader: Booksy (96/100).
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