Le think tank de la décarbonation
The Shift Project (theshiftproject.org) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Energy & Utilities brands, Education brands, in the 79th percentile of 16496 Non-profit brands.
The Shift Project is a French think tank based in Paris focused on carbon, energy, and climate transition issues. Its mission is to inform and influence public debate on climate-energy challenges to support the decarbonization of the economy. It combines scientific expertise and economic analysis to produce studies aimed at policymakers, businesses, institutions, and engaged citizens working toward an energy and climate transition.
| Brand Name | The Shift Project |
|---|---|
| Domain | theshiftproject.org |
| Industry | Non-profit, Energy & Utilities |
| Headquarters | Paris |
| Main Competitors | IDDRI (78/100), Carbone 4 (85/100), I4CE (77/100), E3G (86/100), RMI (Rocky Mountain Institute) (86/100), World Resources Institute (87/100) |
Moz Domain Authority 63/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #86,896 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
The Shift Project appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Notre mission : éclairer et influencer le débat sur les défis climat-énergie" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Apache, WordPress.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Shift Project?", Claude could identify the brand as of October 2026. The Shift Project is a French think tank founded by Jean-Marc Jancovici that researches and advocates for the energy transition and decarbonizing the economy, focusing on reducing Europe's reliance on fossil fuels. Best known for Research and advocacy on energy transition and carbon reduction, closely associated with founder Jean-Marc Jancovici.
When asked "Best brands similar to The Shift Project?", Claude would recommend The Shift Project as of October 2026. It's a well-regarded and influential think tank in European climate and energy policy circles, so it would be relevant if discussing leading sustainability-focused nonprofits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Shift Project's main competitors in Non-profit: IDDRI (78/100), Carbone 4 (85/100), I4CE (77/100), E3G (86/100), RMI (Rocky Mountain Institute) (86/100).
Sources: Brand Analyzer scan
The Shift Project has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 54, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Shift Project official site
The Shift Project is headquartered in Paris. The Shift Project operates in the Non-profit category.
Sources: Wikidata
The Shift Project scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Shift Project official site
The Shift Project is a French think tank headquartered in Paris that focuses on carbon, energy, and climate transition issues. It positions itself as a reference organization dedicated to the decarbonization of the economy, working at the intersection of scientific research and economic policy analysis.
Sources: The Shift Project official site
The Shift Project can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Shift Project official site
The Shift Project offers research studies, analyses, and reports on energy transition and climate-related economic issues. These outputs are designed to inform and influence policymakers, businesses, and institutions on pathways to decarbonize the economy.
Sources: The Shift Project official site
The Shift Project is known for its role as a think tank dedicated to climate-energy issues, producing studies and analyses intended to influence political and economic decision-makers toward decarbonization of the economy.
Sources: The Shift Project official site
The Shift Project's work is used by policymakers, businesses, institutions, and citizens engaged in energy and climate transition efforts, particularly those seeking data-driven analysis to inform decisions related to decarbonization.
Sources: The Shift Project official site
The Shift Project scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Shift Project has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (43/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #86,896 (Tranco) and a Moz Domain Authority of 63/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Shift Project from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Shift Project: The SCAN Foundation (81/100), Palladium (81/100), The Sixteen (81/100), The Work of Byron Katie (81/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.