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THE STANDARD (thestandard.co) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 52nd percentile of 25343 Media & Entertainment brands.
THE STANDARD (thestandard.co) is a Thai digital media organization providing news coverage across politics, society, business, economy, stock markets, environment, lifestyle, music, art, film, and podcasts. It positions itself as a progressive, socially responsible news outlet aiming to deliver comprehensive, multi-dimensional journalism that fosters forward-thinking dialogue, including through events such as the Economic Forum. Its target audience is Thai readers and professionals interested in current affairs, politics, business, economics, technology, and lifestyle who seek in-depth, socially conscious journalism.
| Brand Name | THE STANDARD |
|---|---|
| Domain | thestandard.co |
| Industry | Media & Entertainment |
| Founded | 1827 |
| Headquarters | London |
| Parent Company / Owner | Alexander Lebedev |
| Main Competitors | Thairath (75/100), Matichon (83/100), Khaosod (51/100), Voice TV, Bangkok Post (85/100), The Momentum, The Matter, Nation Thailand (78/100), Workpoint Today (71/100) |
Moz Domain Authority 53/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #87,038 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "THE STANDARD ติดตามข่าว ข่าววันนี้ การเมือง สังคม ธุรกิจ เศรษฐกิจ ตลาดหุ้น สิ่งแวดล้อม ไลฟ์สไตล์ ดนตรี ศิลปะ ภาพยนตร์ PODCAST ครอบคลุมทุกมิติ" (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is TH-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
THE STANDARD's main competitors in Media & Entertainment: Thairath (75/100), Matichon (83/100), Khaosod (51/100), Bangkok Post (85/100), Nation Thailand (78/100).
Sources: Brand Analyzer scan
THE STANDARD has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 27, trust 52, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: THE STANDARD official site
THE STANDARD was founded in 1827. THE STANDARD operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
THE STANDARD is headquartered in London. THE STANDARD operates in the Media & Entertainment category.
Sources: Wikidata
THE STANDARD scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: THE STANDARD official site
THE STANDARD can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: THE STANDARD official site
THE STANDARD is owned by or part of Alexander Lebedev. THE STANDARD operates in the Media & Entertainment category.
Sources: Wikidata
THE STANDARD scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
THE STANDARD has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (52/100) and its weakest is visibility (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #87,038 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to THE STANDARD: The Spruce Pets (77/100), The Signals Network (77/100), The Town Hall (77/100), The Wooster Group (77/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.