It's time to speak, time to listen
The Telling Project (thetellingproject.org) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Media & Entertainment brands, in the 14th percentile of 21595 Non-profit brands.
The Telling Project is a national performing arts non-profit that uses theater to deepen civilian understanding of the military experience. It transforms the real stories of veterans and their families into theatrical performances, aiming to bridge the gap between military and civilian communities through authentic storytelling. The organization positions itself as a bridge-builder, fostering empathy and connection between those who have served and the broader public through staged, true-life narratives.
| Brand Name | The Telling Project |
|---|---|
| Domain | thetellingproject.org |
| Industry | Non-profit, Media & Entertainment |
| Main Competitors | Theater of War Productions (69/100), Arts in the Armed Forces, Warrior Writers (63/100), Combat Paper Project, StoryCorps (88/100) |
Moz Domain Authority 38/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Telling Project is a national performing arts non-profit that uses theater to deepen civilian understanding of the military experience." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube; no detected presence on Facebook, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Telling Project?", Claude could identify the brand as of October 2026. The Telling Project is a national nonprofit arts organization that works with military veterans and their families to create and perform live theatrical productions based on their own personal stories of service. Best known for Producing theater performances where veterans tell their own true stories about military service and homecoming.
When asked "Best brands similar to The Telling Project?", Claude would recommend The Telling Project as of October 2026. It's a distinctive and well-regarded organization in the niche of using theater and storytelling for veteran support and public awareness, so it fits naturally if someone asks about similar arts-based veteran or storytelling nonprofits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Telling Project's main competitors in Non-profit: Theater of War Productions (69/100), Warrior Writers (63/100), StoryCorps (88/100).
Sources: Brand Analyzer scan
The Telling Project is a national performing arts non-profit organization that uses theater to deepen civilian understanding of the military experience. It creates theatrical productions based on the real stories of veterans and their families, with the goal of fostering empathy and connection between military and civilian communities.
Sources: The Telling Project official site
The Telling Project has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 16, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Telling Project official site
The Telling Project offers theatrical performances and productions built from the real stories of veterans and their families. These performances serve as its core offering, aimed at bridging understanding between military and civilian communities through staged storytelling.
Sources: The Telling Project official site
The Telling Project scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The Telling Project official site
The Telling Project is known for creating theatrical performances based on the true stories of veterans and military families, using live theater as a tool to foster empathy and mutual understanding between military and civilian audiences.
Sources: The Telling Project official site
The Telling Project can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Telling Project official site
The Telling Project's work is used by and intended for veterans, military families, and civilian communities who are interested in gaining a deeper understanding of and connection to the military experience through theater.
Sources: The Telling Project official site
The Telling Project scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Telling Project has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 38/100. In a live check, Claude could already identify The Telling Project from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Telling Project: The Pastel Society (67/100), The Creative Coalition (67/100), TheyWorkForYou (67/100), TMSA (Traditional Music and Song Association of Scotland) (67/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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