New York's Public Media Voice
THIRTEEN (thirteen.org) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Non-profit brands, Education brands, in the 94th percentile of 16406 Media & Entertainment brands.
THIRTEEN is a PBS member station serving the New York area, providing public media content including educational, cultural, and public interest programming. It is a non-profit, community-supported broadcaster that offers members extended access to PBS video on demand and exclusive content through THIRTEEN Passport. The station positions itself as a trusted and innovative provider within America's public media landscape.
| Brand Name | THIRTEEN |
|---|---|
| Domain | thirteen.org |
| Industry | Media & Entertainment, Non-profit |
| Headquarters | New York, NY |
| Main Competitors | WNET, WGBH (86/100), WTTW (80/100), KQED (93/100), KCET (83/100), PBS (97/100) |
Moz Domain Authority 81/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #39,628 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "PBS station THIRTEEN is one of America’s most respected and innovative public media providers." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Apache, WordPress, Ghost.
Social footprint: verified profiles on Facebook, YouTube, Instagram, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is THIRTEEN?", Claude could identify the brand as of September 2026. THIRTEEN is the flagship PBS member station for New York City, operated by WNET, and it produces and broadcasts public television programming including news, documentaries, and children's educational shows. Best known for Being New York's primary PBS station and a major producer of public television documentaries and programs.
When asked "Best brands similar to THIRTEEN?", Claude would recommend THIRTEEN as of September 2026. It's a well-established, widely recognized public broadcasting institution that's a natural mention alongside other major PBS stations and public media outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
THIRTEEN's main competitors in Media & Entertainment: WGBH (86/100), WTTW (80/100), KQED (93/100), KCET (83/100), PBS (97/100).
Sources: Brand Analyzer scan
THIRTEEN has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 27, trust 73, recommendation 78). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: THIRTEEN official site
THIRTEEN scores 78/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: THIRTEEN official site
THIRTEEN offers public media programming through PBS, including educational, cultural, and public interest content. It also provides membership benefits such as extended access to PBS video on demand and exclusive content through THIRTEEN Passport for supporting members.
Sources: THIRTEEN official site
THIRTEEN is a PBS member television station based in New York that provides public media programming to the New York area and beyond. It operates as a non-profit, community-supported broadcaster within the Media & Entertainment, Non-profit, and Education categories, delivering educational, cultural, and public interest content to its audience.
Sources: THIRTEEN official site
THIRTEEN can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: THIRTEEN official site
THIRTEEN produces and broadcasts public media content, including educational, cultural, and public interest programming, as part of the PBS network. It offers membership programs that provide extended access to PBS video on demand and exclusive content through a service called THIRTEEN Passport, supporting its mission to educate, inform, and enrich the lives of its audience.
Sources: THIRTEEN official site
THIRTEEN is known for being one of America's most respected and innovative public media providers, delivering high-quality PBS programming focused on education, culture, and public interest topics to the New York area and a broader national audience.
Sources: THIRTEEN official site
THIRTEEN serves New York-area residents and PBS viewers who value educational, cultural, and public interest programming. Its audience particularly includes individuals interested in supporting public media through membership and accessing exclusive content benefits.
Sources: THIRTEEN official site
THIRTEEN scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
THIRTEEN has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (78/100) and its weakest is visibility (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #39,628 (Tranco) and a Moz Domain Authority of 81/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify THIRTEEN from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to THIRTEEN: The Wire (89/100), The Times (89/100), This Old House (89/100), TicketLeap (89/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.