World-Class Live Events, Unforgettable Experiences
Thirteenth Floor Entertainment Group (thirteenthfloor.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Travel & Hospitality brands, in the 67th percentile of 34853 Media & Entertainment brands.
Thirteenth Floor Entertainment Group is a location-based entertainment company that produces live events and immersive experiences, with a primary focus on Halloween-themed haunted attractions. Described as the world's largest Halloween entertainment company, it operates more than 15 locations nationwide, combining premier haunted attractions, immersive experiences, and social gaming. The company targets thrill-seekers, Halloween enthusiasts, and consumers seeking experience-driven live entertainment across the United States.
| Brand Name | Thirteenth Floor Entertainment Group |
|---|---|
| Domain | thirteenthfloor.com |
| Industry | Media & Entertainment, Travel & Hospitality |
| Main Competitors | Universal Studios (Halloween Horror Nights) (83/100), Six Flags (Fright Fest) (88/100), Cedar Fair (Knott's Scary Farm) (80/100), Netherworld Haunted House (66/100), Meow Wolf (89/100) |
Ranked #3,055,309 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Thirteenth Floor Entertainment Group has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Thirteenth Floor Entertainment Group produces world-class live events and location-based entertainment experiences. We believe that if we are going to truly" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Thirteenth Floor Entertainment Group?", Claude could identify the brand as of October 2026. Thirteenth Floor Entertainment Group operates a chain of haunted house attractions across the United States, running seasonal Halloween events like the '13th Floor Haunted House' in cities such as Denver, Phoenix, and San Antonio. They are one of the larger operators in the haunt Best known for Running the '13th Floor Haunted House' chain of Halloween attractions in multiple U.S. cities.
When asked "Best brands similar to Thirteenth Floor Entertainment Group?", Claude would recommend Thirteenth Floor Entertainment Group as of October 2026. If someone asked about major haunted attraction or Halloween entertainment brands, Thirteenth Floor is a recognizable name in that niche industry.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Thirteenth Floor Entertainment Group's main competitors in Media & Entertainment: Universal Studios (Halloween Horror Nights) (83/100), Six Flags (Fright Fest) (88/100), Cedar Fair (Knott's Scary Farm) (80/100), Netherworld Haunted House (66/100), Meow Wolf (89/100).
Sources: Brand Analyzer scan
Thirteenth Floor Entertainment Group has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 23, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Thirteenth Floor Entertainment Group scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Thirteenth Floor Entertainment Group offers haunted attractions, immersive entertainment experiences, social gaming, and live events as part of its location-based entertainment portfolio, delivered across more than 15 locations nationwide.
Thirteenth Floor Entertainment Group is a location-based entertainment company that produces live events, haunted attractions, and immersive experiences. It describes itself as the world's largest Halloween-themed entertainment company, operating more than 15 locations across the country.
Thirteenth Floor Entertainment Group can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Thirteenth Floor Entertainment Group is known for being the world's largest Halloween-themed entertainment company, operating premier haunted attractions and immersive experiences at over 15 locations across the United States.
The company's experiences are used by thrill-seekers, Halloween enthusiasts, and entertainment-seeking consumers who are interested in immersive, experience-driven live events across the United States.
Thirteenth Floor Entertainment Group scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Thirteenth Floor Entertainment Group has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (23/100). It benefits from a recognised Wikipedia company entity, a global traffic rank of #3,055,309 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Thirteenth Floor Entertainment Group from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Thirteenth Floor Entertainment Group: Thievery Corporation (79/100), Thieme (79/100), Thirty Tigers (79/100), This is Cleveland (79/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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