Terveyttä ja hyvinvointia kaikille
THL (Terveyden ja hyvinvoinnin laitos) (thl.fi) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, Government brands, Non-profit brands, in the 9th percentile of 18655 Healthcare brands.
THL (Terveyden ja hyvinvoinnin laitos), the Finnish Institute for Health and Welfare, is a governmental research and expert institute founded in 2009 and headquartered in Ruskeasuo, Finland. It promotes the health and welfare of Finnish citizens through research, monitoring, and expert work. THL provides reliable, research-based information and guidance on health and welfare topics, supporting both the public and professionals. It positions itself as Finland's leading national expert institute in this field, offering statistics and recommendations to inform decision-making and public health policy.
| Brand Name | THL (Terveyden ja hyvinvoinnin laitos) |
|---|---|
| Domain | thl.fi |
| Industry | Healthcare, Government |
| Founded | 2009 |
| Headquarters | Ruskeasuo |
| Main Competitors | Folkhälsomyndigheten (79/100), Statens Serum Institut (80/100), Robert Koch Institute (78/100), Norwegian Institute of Public Health (79/100), European Centre for Disease Prevention and Control, Centers for Disease Control and Prevention (88/100) |
Moz Domain Authority 65/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #63,465 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ajankohtaista Ajankohtaista -osion alavalikko" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram; no detected presence on X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is THL (Terveyden ja hyvinvoinnin laitos)?", Claude could identify the brand as of October 2026. THL, or the Finnish Institute for Health and Welfare, is a Finnish government research and expert agency under the Ministry of Social Affairs and Health that monitors public health and welfare, conducts research, and provides statistics and policy guidance, including tracking inf Best known for Being Finland's national public health authority, especially known for infectious disease surveillance and health statistics (notably prominent during COVID-19).
When asked "Best brands similar to THL (Terveyden ja hyvinvoinnin laitos)?", Claude would recommend THL (Terveyden ja hyvinvoinnin laitos) as of October 2026. If someone asks about leading public health institutes similar to national health agencies, THL is a natural and credible example to mention given its role in Finland's health system.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
THL (Terveyden ja hyvinvoinnin laitos)'s main competitors in Healthcare: Folkhälsomyndigheten (79/100), Statens Serum Institut (80/100), Robert Koch Institute (78/100), Norwegian Institute of Public Health (79/100), Centers for Disease Control and Prevention (88/100).
Sources: Brand Analyzer scan
THL (Terveyden ja hyvinvoinnin laitos) is a governmental research and expert institute in Finland, founded in 2009 and headquartered in Ruskeasuo. It operates as the country's national health and welfare authority, producing research, statistics, and guidance for public health and social policy.
Sources: THL (Terveyden ja hyvinvoinnin laitos) official site
THL (Terveyden ja hyvinvoinnin laitos) has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 37, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: THL (Terveyden ja hyvinvoinnin laitos) official site
THL (Terveyden ja hyvinvoinnin laitos) was founded in 2009. THL (Terveyden ja hyvinvoinnin laitos) operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
THL (Terveyden ja hyvinvoinnin laitos) is headquartered in Ruskeasuo. THL (Terveyden ja hyvinvoinnin laitos) operates in the Healthcare category.
Sources: Wikidata
THL is a governmental research and expert institute, and its value proposition explicitly emphasizes offering reliable, research-based information and guidance, positioning it as a trusted national authority on health and welfare matters in Finland.
Sources: THL (Terveyden ja hyvinvoinnin laitos) official site
THL (Terveyden ja hyvinvoinnin laitos) scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: THL (Terveyden ja hyvinvoinnin laitos) official site
THL (Terveyden ja hyvinvoinnin laitos) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: THL (Terveyden ja hyvinvoinnin laitos) official site
THL offers research findings, statistics, monitoring data, and expert guidance related to health and welfare. These resources are intended to support both the general public and professionals in healthcare and social services, as well as inform policymaking at wellbeing services counties and national government levels.
Sources: THL (Terveyden ja hyvinvoinnin laitos) official site
THL's information and services are used by Finnish citizens, healthcare and social sector professionals, wellbeing services counties (hyvinvointialueet), and policymakers who need up-to-date, research-based health and welfare information.
Sources: THL (Terveyden ja hyvinvoinnin laitos) official site
THL is known for being Finland's leading national expert institute in health and welfare, providing research-based data, statistics, and official guidance on public health issues to support both citizens and professionals.
Sources: THL (Terveyden ja hyvinvoinnin laitos) official site
THL (Terveyden ja hyvinvoinnin laitos) scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
THL (Terveyden ja hyvinvoinnin laitos) has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #63,465 (Tranco) and a Moz Domain Authority of 65/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify THL (Terveyden ja hyvinvoinnin laitos) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to THL (Terveyden ja hyvinvoinnin laitos): The Podiatry Group (63/100), Tabletki.ua (63/100), Thp (63/100), Tialoto (63/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), ZT Corporate (71/100).
Category leader: Booksy (96/100).
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