The trusted voice of Vermont
Times Argus (timesargus.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 49th percentile of 19654 Media & Entertainment brands.
Times Argus is a newspaper based in Barre, Vermont, founded in 1897. It serves the Barre-Montpelier region and broader Vermont communities as an independent local news source, covering news, arts, and sports. The publication positions itself as a trusted provider of community-focused journalism not typically available from national media outlets.
| Brand Name | Times Argus |
|---|---|
| Domain | timesargus.com |
| Industry | Media & Entertainment |
| Founded | 1897 |
| Headquarters | Barre |
| Main Competitors | Burlington Free Press (76/100), Rutland Herald (75/100), VTDigger (84/100), Seven Days (86/100) |
Moz Domain Authority 68/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #127,792 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Times Argus appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To serve Vermont communities as an independent, trusted source of local news and information." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Times Argus?", Claude could identify the brand as of October 2026. The Times Argus is a daily newspaper based in Barre, Vermont, covering local news, politics, and community events for central Vermont. It's part of Vermont's regional press alongside sister paper the Rutland Herald. Best known for Being a longstanding daily newspaper serving central Vermont with local news coverage.
When asked "Best brands similar to Times Argus?", Claude would recommend Times Argus as of October 2026. It's a legitimate, well-established regional newspaper worth mentioning for someone asking about local Vermont media outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Times Argus's main competitors in Media & Entertainment: Burlington Free Press (76/100), Rutland Herald (75/100), VTDigger (84/100), Seven Days (86/100).
Sources: Brand Analyzer scan
Times Argus is a newspaper based in Barre, Vermont, founded in 1897. It serves as an independent local news source for the Barre-Montpelier region and greater Vermont community.
Sources: Times Argus official site
Times Argus has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 60, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Times Argus official site
Times Argus was founded in 1897. Times Argus operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Times Argus is headquartered in Barre. Times Argus operates in the Media & Entertainment category.
Sources: Wikidata
Times Argus offers local news coverage, arts reporting, and sports journalism focused on the Barre-Montpelier region and greater Vermont.
Sources: Times Argus official site
Times Argus produces local journalism covering news, arts, and sports for the Barre-Montpelier region and surrounding Vermont communities, aiming to provide independent, community-focused reporting.
Sources: Times Argus official site
Times Argus scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Times Argus official site
Times Argus can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Times Argus official site
Times Argus is used by residents and community members of the Barre-Montpelier area and greater Vermont who seek local news, arts, and sports coverage.
Sources: Times Argus official site
Times Argus is known for its in-depth, independent local journalism covering Vermont's Barre-Montpelier region, including community news, arts coverage, and sports reporting not typically found in national media.
Sources: Times Argus official site
Times Argus scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Times Argus has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (38/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #127,792 (Tranco) and a Moz Domain Authority of 68/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Times Argus from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Times Argus: 디스이즈게임 (ThisIsGame) (77/100), Criminal (77/100), The Times of Central Asia (77/100), Paramount (77/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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