TMS Brand Score: 56/100 - Developing tier

מחשבים בהתאמה אישית לגיימרים ולעסקים

TMS (tms.co.il) earns a Brand Analyzer score of 56 out of 100, placing it in the Developing tier among E-commerce brands, Technology brands, Other brands. Among 2262 E-commerce brands analyzed, TMS ranks in the 10th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 76/100, Visual Identity 0/100, Messaging Clarity 100/100, Trust Foundation 47/100, AI Discoverability 44/100, Brand Authority 38/100.

AI Snapshot

TMS is a Japanese animation studio. It was founded in 1964. It is headquartered in Nakano. It is part of Sega. לספק ללקוחות בישראל פתרונות מחשוב איכותיים ומותאמים אישית לגיימינג, עסקים ושימוש ביתי.

Key facts about TMS

Brand Name	TMS
Domain	tms.co.il
Industry	E-commerce, Technology
Founded	1964
Headquarters	Nakano
Parent Company / Owner	Sega
Main Competitors	TJ Maxx (56/100), HugeDomains (56/100), VN Handmade (56/100), Voltsrides (56/100), ZyG (71/100), Yammak (71/100)

Evidence

Moz Domain Authority 37/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #571,230 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

TMS appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "ניצלת את כל ניסיונות ההתחברות. אנא נסה שוב מאוחר יותר." (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

• Name Quality - 85/100
• Digital Presence - 76/100
• Visual Identity - 0/100
• Messaging Clarity - 100/100
• Trust Foundation - 47/100
• AI Discoverability - 44/100
• Brand Authority - 38/100

AI visibility

TMS scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

TMS has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (48/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #571,230 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check (July 2026), Claude could not identify TMS from memory, confirming the gaps above.

Visibility - 48/100

• Wikipedia presence - 18/40
• Wikidata entity - 25/25
• Web popularity (Tranco) - 5/20
• Reddit visibility - 0/15

Trust - 12/100

• Domain Authority - 8/30
• Backlink trust (spam score) - 0/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 35/100

• robots.txt AI bot permissions - 22/30
• Sitemap.xml presence - 0/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 10/20
• Category leader signals - 3/10

Does AI know TMS?

Live results from asking a general-purpose AI assistant about the brand, checked July 2026.

When asked "What is TMS?", Claude could not identify the brand as of July 2026. I don't recognize TMS at tms.co.il specifically, likely because it's a small or regional Israeli e-commerce business without much presence in my training data, and 'TMS' is also a common acronym used by many unrelated companies.

When asked "Best brands similar to TMS?", Claude would not surface TMS as of July 2026. I can't recommend a company I don't have verified information about, and I don't want to risk conflating it with another unrelated business using the same acronym.

People Also Ask About TMS

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

TMS vs Atom: how do they compare?

TMS and Atom are competitors in E-commerce. Brand Analyzer scores TMS at 56/100 and Atom at 97/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Brand Analyzer scan

Who are TMS's main competitors?

TMS's closest peers in the E-commerce category include TJ Maxx (56/100), HugeDomains (56/100), VN Handmade (56/100), Voltsrides (56/100), ZyG (71/100). These brands compete on similar audiences and were analyzed alongside TMS by Brand Analyzer.

Sources: Brand Analyzer scan

How visible is TMS in AI search?

TMS has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 12, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: TMS official site

What are the best alternatives to TMS?

Common alternatives to TMS include TJ Maxx (56/100), HugeDomains (56/100), VN Handmade (56/100), Voltsrides (56/100), ZyG (71/100). Each is a peer brand in the same category; compare their brand and AI-visibility scores on Brand Analyzer to choose the best fit.

Sources: Brand Analyzer scan

When was TMS founded?

TMS was founded in 1964. TMS operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is TMS headquartered?

TMS is headquartered in Nakano. TMS operates in the E-commerce category.

Sources: Wikidata

Does ChatGPT recommend TMS?

TMS scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: TMS official site

How can TMS improve its AI discoverability?

TMS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: TMS official site

Who owns TMS?

TMS is owned by or part of Sega. TMS operates in the E-commerce category.

Sources: Wikidata

Recommendations

• Define your brand colors - No brand colors were detected in your website CSS. Consistent colors increase brand recognition by up to 80%. (impact: high, effort: quick_win)
• Add a favicon and logo - No favicon was detected on your website, which suggests your brand may lack visual identity assets. A logo and favicon are fundamental to brand recognition. (impact: high, effort: moderate)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add custom brand typography - No custom fonts were detected on your website. Choose a heading font and body font using a service like Google Fonts to establish typographic brand identity. (impact: medium, effort: quick_win)
• Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)

Peer brands

Ranked closest to TMS: TJ Maxx (56/100), HugeDomains (56/100), VN Handmade (56/100), Voltsrides (56/100).

A step up - brands to learn from: ZyG (71/100), Yammak (71/100).

Category leader: Atom (97/100).