Votre énergie au meilleur prix
TotalEnergies (totalenergies.be) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, in the 57th percentile of 3064 Energy & Utilities brands.
TotalEnergies is a French multinational energy and petroleum company founded in 1924 and headquartered in Courbevoie, France. In Belgium, it supplies electricity, natural gas, and related energy solutions to households, including offerings such as the myComfort plan with free electricity hours and options for solar and electric vehicle charging. The company positions itself as an accessible, innovative energy provider for Belgian consumers seeking affordable and reliable energy services.
| Brand Name | TotalEnergies |
|---|---|
| Domain | totalenergies.be |
| Industry | Energy & Utilities |
| Founded | 1924 |
| Headquarters | Courbevoie |
| Parent Company / Owner | BlackRock |
| CEO | Ernest Mercier |
| Main Competitors | Engie (89/100), Luminus (90/100), Eneco (86/100), EDF Luminus, Shell Energy (79/100), BP (92/100), RWE (92/100) |
Moz Domain Authority 42/100 vs category average 40 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #336,137 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
TotalEnergies has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "TotalEnergies fournit de l" (Meta description too short (4 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is TotalEnergies?", Claude could identify the brand as of September 2026. TotalEnergies is a French multinational energy company, one of the world's largest oil and gas majors, that has rebranded itself from Total to reflect a broader push into electricity, renewables, and low-carbon energy solutions. The .be site is its Belgian division, offering fuel Best known for Being a major global oil and gas company transitioning into a broad energy provider including renewables and electricity.
When asked "Best brands similar to TotalEnergies?", Claude would recommend TotalEnergies as of September 2026. It's one of the biggest and most recognizable integrated energy companies globally, so it naturally comes up alongside brands like Shell, BP, and Engie.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
TotalEnergies's main competitors in Energy & Utilities: Engie (89/100), Luminus (90/100), Eneco (86/100), Shell Energy (79/100), BP (92/100).
Sources: Brand Analyzer scan
TotalEnergies has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 29, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: TotalEnergies official site
TotalEnergies was founded in 1924. TotalEnergies operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
TotalEnergies is headquartered in Courbevoie. TotalEnergies operates in the Energy & Utilities category.
Sources: Wikidata
TotalEnergies scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: TotalEnergies official site
TotalEnergies can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: TotalEnergies official site
TotalEnergies offers electricity and natural gas supply for households, along with solar energy solutions and electric vehicle charging options. Its notable plan, myComfort, includes 4 free hours of electricity per day and is marketed as a low-cost energy option for Belgian consumers.
Sources: TotalEnergies official site
TotalEnergies is owned by or part of BlackRock. TotalEnergies operates in the Energy & Utilities category.
Sources: Wikidata
TotalEnergies is a French multinational energy and petroleum company founded in 1924, headquartered in Courbevoie, France. It operates in Belgium as an energy supplier offering electricity, gas, and related energy solutions to households.
Sources: TotalEnergies official site
TotalEnergies supplies electricity, natural gas, and other energy-related services to residential customers in Belgium. It offers pricing plans such as myComfort, which includes free electricity hours daily, alongside solutions for solar energy and electric vehicle charging.
Sources: TotalEnergies official site
TotalEnergies scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
TotalEnergies has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #336,137 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify TotalEnergies from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to TotalEnergies: Tnemec (78/100), Thales (78/100), Toyota (78/100), TracoPower (78/100).
A step up - brands to learn from: Wuppertal Institut für Klima, Umwelt, Energie (81/100), Worley (81/100).
Category leader: Electrek (96/100).
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