Bringing you the future since 2015
To The Stars* (tothestars.media) earns a Brand Analyzer score of 84 out of 100, placing it in the Strong Brand tier among Media & Entertainment brands, Fashion & Apparel brands. Among 3894 Media & Entertainment brands analyzed, To The Stars* ranks in the 78th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 100/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 94/100, AI Discoverability 92/100, Brand Authority 39/100.
To The Stars* is an American, San Diego-based entertainment company founded in 2015. It describes itself as vertically integrated and award-winning, producing original content informed by real experiences while also offering lifestyle and apparel collaborations. The brand combines storytelling, culture, and merchandise to create a cross-media experience aimed at fans of alternative entertainment, music, and lifestyle culture.
| Brand Name | To The Stars* |
|---|---|
| Domain | tothestars.media |
| Industry | Media & Entertainment, Fashion & Apparel |
| Founded | 2015 |
| Headquarters | San Diego |
| Main Competitors | Vice Media (97/100), Complex Networks (97/100), Famous Stars and Straps, Blackcraft Cult, Hypebeast (93/100) |
Moz Domain Authority 59/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,047,762 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bringing you the future since 2015. An award winning, vertically-integrated entertainment company that creates original content informed by our experiences." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
To The Stars* scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
To The Stars* has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,047,762 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify To The Stars* from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is To The Stars*?", Claude could identify the brand as of August 2026. To The Stars is a company co-founded by Tom DeLonge that blends entertainment, science, and research, best known for its involvement in UFO/UAP disclosure efforts and multimedia projects exploring science fiction and paranormal themes. Best known for Tom DeLonge's UFO/UAP disclosure and research initiative combined with entertainment media.
When asked "Best brands similar to To The Stars*?", Claude would recommend To The Stars* as of August 2026. It's a notable and unique player in the UFO disclosure and speculative entertainment niche, so I'd mention it if someone asked about companies blending science and pop culture around UAP topics.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
To The Stars*'s main competitors include Vice Media, Complex Networks (97/100), Famous Stars and Straps, Blackcraft Cult, Hypebeast (93/100). These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
To The Stars* and Complex Networks are competitors in Media & Entertainment. Brand Analyzer scores To The Stars* at 84/100 and Complex Networks at 97/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to To The Stars* include Vice Media, Complex Networks (97/100), Famous Stars and Straps, Blackcraft Cult, Hypebeast (93/100). Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
To The Stars* has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 65, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: To The Stars* official site
To The Stars* is headquartered in San Diego. To The Stars* operates in the Media & Entertainment category.
Sources: Wikidata
To The Stars* scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: To The Stars* official site
To The Stars* is an American, vertically-integrated entertainment company based in San Diego, founded in 2015. It creates original content informed by real experiences and also produces lifestyle and apparel products, blending media and merchandise into a single brand experience.
Sources: To The Stars* official site
To The Stars* can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: To The Stars* official site
To The Stars* creates original entertainment content-described as informed by real experiences-and pairs it with lifestyle and apparel collaborations. The company operates as a vertically-integrated entertainment brand, meaning it is involved in multiple stages of content and product creation, from concept to consumer-facing merchandise.
Sources: To The Stars* official site
Ranked closest to To The Stars*: This American Life (84/100), The Henry Ford (84/100), TripleLift (84/100), Google TV (84/100).
A step up - brands to learn from: Yamaha Corporation (91/100), The Washington Post (91/100).
Category leader: Complex (97/100).