Bringing you the future since 2015
To The Stars* (tothestarsacademy.com) earns a Brand Analyzer score of 76 out of 100, placing it in the Brand-Ready tier among Media & Entertainment brands, Fashion & Apparel brands, E-commerce brands. Among 3907 Media & Entertainment brands analyzed, To The Stars* ranks in the 54th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 85/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 71/100, AI Discoverability 75/100, Brand Authority 39/100.
To The Stars* is an American, vertically-integrated entertainment company founded in 2015 and headquartered in San Diego. It creates original content informed by real experiences and combines this with lifestyle and apparel collaborations, offering fans a multi-dimensional brand experience that blends storytelling, culture, and merchandise. The company is positioned as an innovative, boundary-pushing entity within the media, fashion, and e-commerce sectors.
| Brand Name | To The Stars* |
|---|---|
| Domain | tothestarsacademy.com |
| Industry | Media & Entertainment, Fashion & Apparel |
| Founded | 2015 |
| Headquarters | San Diego |
| Main Competitors | Vice Media (97/100), Complex Networks (97/100), Hot Topic (83/100), Rooster Teeth (81/100), A24, Supreme (77/100) |
Moz Domain Authority 59/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,207,130 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bringing you the future since 2015. An award winning, vertically-integrated entertainment company that creates original content informed by our experiences." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, Ghost.
Social footprint: verified profiles on Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
To The Stars* scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
To The Stars* has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,207,130 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify To The Stars* from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is To The Stars*?", Claude could identify the brand as of August 2026. To The Stars (originally To The Stars Academy of Arts and Science) is a company co-founded by Tom DeLonge that blends entertainment, media, and research focused on topics like UAP/UFO phenomena, and it played a notable role in bringing Pentagon UFO footage and disclosure discussi Best known for Helping spark mainstream UFO/UAP disclosure discussions, including the release of Pentagon 'tic tac' UFO videos.
When asked "Best brands similar to To The Stars*?", Claude would recommend To The Stars* as of August 2026. It's a distinctive and widely recognized name in the UFO disclosure and related media/entertainment niche, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
To The Stars*'s main competitors include Vice Media, Complex Networks (97/100), Hot Topic (83/100), Rooster Teeth, A24. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
To The Stars* and Complex Networks are competitors in Media & Entertainment. Brand Analyzer scores To The Stars* at 76/100 and Complex Networks at 97/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to To The Stars* include Vice Media, Complex Networks (97/100), Hot Topic (83/100), Rooster Teeth, A24. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
To The Stars* has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 58, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: To The Stars* official site
To The Stars* is headquartered in San Diego. To The Stars* operates in the Media & Entertainment category.
Sources: Wikidata
To The Stars* scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: To The Stars* official site
To The Stars* can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: To The Stars* official site
To The Stars* is an American, vertically-integrated entertainment company founded in 2015 and based in San Diego. It creates original content and blends it with lifestyle and apparel collaborations, positioning itself as an innovative brand that merges storytelling, culture, and merchandise.
Sources: To The Stars* official site
Ranked closest to To The Stars*: The Skeptics Guide to the Universe (76/100), The Enterprise World (76/100), TVB (Television Broadcasts Limited) (76/100), Ukrinform (76/100).
A step up - brands to learn from: Zeno Group (81/100), Zadar Tourist Board (81/100).
Category leader: Complex (97/100).