Crip. Bold. Leading.
Touch Compass (touchcompass.org.nz) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, Education brands, in the 32nd percentile of 33279 Media & Entertainment brands.
Touch Compass is a disability-led professional performing arts organisation based in New Zealand, founded in 1997. It creates culturally grounded performance work and expands creative and employment opportunities for disabled people. The organisation combines artistic practice with accessibility and co-creation, serving disabled artists, youth, and broader communities interested in inclusive dance and arts experiences. It is recognised as a leading disability-led arts organisation in Aotearoa New Zealand.
| Brand Name | Touch Compass |
|---|---|
| Domain | touchcompass.org.nz |
| Industry | Media & Entertainment, Non-profit |
| Founded | 1997 |
| Main Competitors | Candoco Dance Company (86/100), StopGap Dance Company (77/100), AXIS Dance Company (81/100), Restless Dance Theatre (73/100) |
Moz Domain Authority 30/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Touch Compass has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Touch Compass champions disability-led arts, culture, and identity by creating bold, culturally grounded work and expanding creative and employment opportunities for disabled peopl…" (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Gatsby.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Touch Compass?", Claude could identify the brand as of October 2026. Touch Compass is a New Zealand based performing arts company, specifically an integrated dance company that brings together disabled and non-disabled performers to create contemporary dance works. Best known for Being New Zealand's leading integrated (disability-inclusive) contemporary dance company.
When asked "Best brands similar to Touch Compass?", Claude would recommend Touch Compass as of October 2026. It's a notable and fairly unique example of inclusive dance practice in NZ, so I'd mention it if someone asked about disability-led or integrated performing arts companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Touch Compass's main competitors in Media & Entertainment: Candoco Dance Company (86/100), StopGap Dance Company (77/100), AXIS Dance Company (81/100), Restless Dance Theatre (73/100).
Sources: Brand Analyzer scan
Touch Compass has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 22, recommendation 39). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Touch Compass official site
Touch Compass was founded in 1997. Touch Compass operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Touch Compass scores 39/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Touch Compass official site
Touch Compass is a disability-led professional performing arts organisation based in New Zealand, founded in 1997. It is described as Aotearoa's leading organisation of its kind, focused on creating culturally grounded performance work led by disabled artists.
Sources: Touch Compass official site
Touch Compass creates bold, culturally grounded performing arts work led by disabled artists and expands creative and employment opportunities for disabled people. It combines artistic practice with accessibility and co-creation, nurturing emerging disabled creatives while working to break down barriers in the arts industry.
Sources: Touch Compass official site
Touch Compass can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Touch Compass official site
Touch Compass offers disability-led performing arts productions, including dance and performance work that is culturally grounded and bold in artistic expression. It also provides creative and employment opportunities for disabled people, including pathways for emerging disabled artists, and creates inclusive arts experiences for both disabled and non-disabled audiences.
Sources: Touch Compass official site
Touch Compass serves disabled artists and creatives, rangatahi (youth), and low-income communities, as well as both disabled and non-disabled individuals interested in inclusive arts and dance experiences.
Sources: Touch Compass official site
Touch Compass is known for being New Zealand's leading disability-led performing arts organisation, producing crip-led, culturally grounded dance and performance work since 1997. It is recognised for combining artistic excellence with accessibility and for nurturing the next generation of disabled creatives.
Sources: Touch Compass official site
Touch Compass scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Touch Compass has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 30/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Touch Compass from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Touch Compass: Tõrva (72/100), Torus Power (72/100), Touchstone (72/100), Tourismus Marketing BW (72/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.