Driving UK trade and business growth
Department for Business and Trade (DBT) (trade.gov.uk) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Government brands, Other brands, in the 93rd percentile of 17163 Government brands.
The Department for Business and Trade (DBT) is a UK government department formed from the merger of the Department for International Trade (DIT) and the Department for Business, Energy and Industrial Strategy (BEIS). It is responsible for promoting UK business and international trade, supporting economic growth, investment, and global trading relationships. DBT serves as the authoritative government body for business and trade policy, assisting UK businesses, international investors, and trade partners.
| Brand Name | Department for Business and Trade (DBT) |
|---|---|
| Domain | trade.gov.uk |
| Industry | Government, Other |
| Main Competitors | U.S. Department of Commerce (74/100), Federal Ministry for Economic Affairs and Climate Action (Germany) (49/100), Department of Foreign Affairs and Trade (Australia), Ministry of Economy, Trade and Industry (Japan) (61/100), Global Affairs Canada (70/100) |
Moz Domain Authority 51/100 vs category average 46 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #894,573 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Department for Business and Trade (DBT) has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The Department for International Trade (DIT) and the Department for Business, Energy and Industrial Strategy (BEIS) have merged to form the Department for Business and Trade (DBT)." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Department for Business and Trade (DBT)?", Claude could identify the brand as of October 2026. The Department for Business and Trade (DBT) is a UK government department formed in February 2023, merging parts of the former Department for International Trade and the Department for Business, Energy and Industrial Strategy, responsible for promoting UK trade, investment, and b Best known for Promoting UK trade deals, export support, and foreign investment into the UK.
When asked "Best brands similar to Department for Business and Trade (DBT)?", Claude would recommend Department for Business and Trade (DBT) as of October 2026. If someone asked about UK government bodies handling trade or business policy, DBT would be a natural and accurate mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Department for Business and Trade (DBT)'s main competitors in Government: U.S. Department of Commerce (74/100), Federal Ministry for Economic Affairs and Climate Action (Germany) (49/100), Ministry of Economy, Trade and Industry (Japan) (61/100), Global Affairs Canada (70/100).
Sources: Brand Analyzer scan
The Department for Business and Trade (DBT) is a UK government department responsible for business and trade policy. It was created by merging the Department for International Trade (DIT) and the Department for Business, Energy and Industrial Strategy (BEIS), combining their functions into a single authoritative body for supporting UK business, international trade, and investment.
Sources: Department for Business and Trade (DBT) official site
Department for Business and Trade (DBT) has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 43, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Department for Business and Trade (DBT) official site
Department for Business and Trade (DBT) scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Department for Business and Trade (DBT) official site
Department for Business and Trade (DBT) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Department for Business and Trade (DBT) official site
DBT provides government services related to business and trade, including trade policy development, support for businesses engaging in international trade, and facilitation of investment and trading relationships between the UK and other countries.
Sources: Department for Business and Trade (DBT) official site
DBT's services are used by UK businesses seeking to trade internationally, international investors looking to engage with the UK market, foreign trade partners negotiating with the UK, and citizens seeking government information or services related to business and trade.
Sources: Department for Business and Trade (DBT) official site
Department for Business and Trade (DBT) scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Department for Business and Trade (DBT) has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (43/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #894,573 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Department for Business and Trade (DBT) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Department for Business and Trade (DBT): Destination Rennes - Office de Tourisme (83/100), Toulouse Mairie Métropole (83/100), TransCore (83/100), Travel Belize (83/100).
A step up - brands to learn from: Yr (91/100), Yoti (91/100).
Category leader: ABC News (96/100).
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