Das Fußball-Portal für Transfers und Marktwerte
Transfermarkt (transfermarkt.de) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, in the 59th percentile of 7483 Media & Entertainment brands.
Transfermarkt is a German football portal founded in 2000, owned by Axel Springer SE. It provides an extensive database of football transfers, player market values, transfer rumors, and statistics. The platform serves as a resource for football fans, clubs, agents, journalists, and analysts seeking detailed information on player valuations, transfer activity, and team statistics across professional football leagues worldwide.
| Brand Name | Transfermarkt |
|---|---|
| Domain | transfermarkt.de |
| Industry | Media & Entertainment, Sports & Fitness |
| Founded | 2000 |
| Parent Company / Owner | Axel Springer SE |
| Main Competitors | Soccerway, FotMob (86/100), WhoScored (73/100), Sofascore (91/100), ESPN FC (88/100), FBref, Flashscore, Goal.com (95/100) |
Moz Domain Authority 79/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #33,638 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Transfermarkt has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Transfermarkt - Das Fußball-Portal mit Transfers, Marktwerten, Gerüchten und Statistiken" (Meta description: 10 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:image, og:type. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Transfermarkt?", Claude could identify the brand as of September 2026. Transfermarkt is a German-based website and database specializing in football (soccer) news, statistics, player market values, transfer rumors, and club squad information, covering leagues and players worldwide. Best known for Its crowd-sourced player market value estimates and comprehensive database of football transfers and squads.
When asked "Best brands similar to Transfermarkt?", Claude would recommend Transfermarkt as of September 2026. It's one of the most widely used and trusted resources for football statistics, transfer news, and player valuations, making it a natural mention for anyone interested in football data platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Transfermarkt's main competitors in Media & Entertainment: FotMob (86/100), WhoScored (73/100), Sofascore (91/100), ESPN FC (88/100), Goal.com (95/100).
Sources: Brand Analyzer scan
Transfermarkt offers a database of football transfers, player market valuations, transfer rumors, club and player profiles, league standings, and statistical data covering football competitions worldwide. These services are accessible through its website, providing detailed information for research and analysis purposes.
Sources: Transfermarkt official site
Transfermarkt is a German football (soccer) database website that provides transfer news, player market values, rumors, and statistics. Founded in 2000 and owned by Axel Springer SE, it serves as a comprehensive online resource covering football clubs, players, and leagues worldwide.
Sources: Transfermarkt official site
Transfermarkt has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 53, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Transfermarkt official site
Transfermarkt was founded in 2000. Transfermarkt operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Transfermarkt aggregates and publishes football-related data, including player transfers, market valuations, transfer rumors, club rosters, and statistics. It maintains an extensive database covering leagues, clubs, and players globally, allowing users to track transfer activity, compare player values, and access historical and current football statistics.
Sources: Transfermarkt official site
Transfermarkt scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Transfermarkt official site
Transfermarkt is best known for its player market value estimates and its detailed database of football transfers, which are widely cited by media, clubs, and fans as a reference point for assessing player worth and tracking transfer market activity.
Sources: Transfermarkt official site
Transfermarkt can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Transfermarkt official site
Transfermarkt is used by football fans, professional clubs, player agents, journalists, and analysts who seek detailed transfer news, player valuations, and statistical data for research, reporting, or decision-making purposes.
Sources: Transfermarkt official site
Transfermarkt is owned by or part of Axel Springer SE. Transfermarkt operates in the Media & Entertainment category.
Sources: Wikidata
Transfermarkt is popular because it offers a comprehensive, frequently updated database of football transfers, player market values, and statistics that is used by fans, clubs, agents, and journalists alike. Its detailed coverage of leagues and players worldwide, combined with its long-standing presence since 2000, has made it a trusted reference point in football media and analysis.
Sources: Transfermarkt official site
Transfermarkt scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Transfermarkt has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is recommendation likelihood (51/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #33,638 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Transfermarkt from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Transfermarkt: TrafficJunky (80/100), tportal (80/100), TryNectar AI (80/100), TurboSquid (80/100).
A step up - brands to learn from: Zeno Group (81/100), Zadar Tourist Board (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.