Stronger Together: Championing Active Living
Transplant Active (transplantsport.org.uk) scores 50 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Non-profit brands, Healthcare brands, Sports & Fitness brands, in the 1st percentile of 12361 Non-profit brands.
Transplant Active is a UK charity brand launched in 2025 by Transplant Sport, the largest national charity supporting transplant recipients. It extends the charity's reach beyond competitive sport, offering physical activity pathways for transplant recipients who may find competitive sport too challenging. The brand aims to promote active recovery for recipients while raising awareness of the benefits of organ donation, targeting recipients, their families, and the wider public interested in donation issues.
| Brand Name | Transplant Active |
|---|---|
| Domain | transplantsport.org.uk |
| Industry | Non-profit, Healthcare |
| Founded | 2025 |
| Parent Company / Owner | Transplant Sport |
| Main Competitors | Live Life Give Life, Kidney Care UK (75/100), British Heart Foundation (85/100), World Transplant Games Federation (80/100), NHS Blood and Transplant (40/100) |
Moz Domain Authority 40/100 vs category average 50 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The charity Transplant Sport launched the brand Transplant Active in 2025 to broaden the charity’s reach beyond those who play sport, to include those who may wish to become physic…" (Meta description: 40 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Transplant Active?", Claude could identify the brand as of October 2026. Transplant Active is a UK-based charity that supports organ transplant recipients through sport and physical activity, encouraging them to get fit and compete, including fielding Team GB-style squads for the World Transplant Games. Best known for Promoting health and fitness among organ transplant recipients and supporting British participation in the World Transplant Games.
When asked "Best brands similar to Transplant Active?", Claude would recommend Transplant Active as of October 2026. It's one of the few UK charities specifically focused on sport and fitness for transplant recipients, so it would come up naturally in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Transplant Active's main competitors in Non-profit: Kidney Care UK (75/100), British Heart Foundation (85/100), World Transplant Games Federation (80/100), NHS Blood and Transplant (40/100).
Sources: Brand Analyzer scan
Transplant Active is a charity brand launched in 2025 by Transplant Sport, the UK's largest national charity supporting transplant recipients. It was created to broaden the charity's reach beyond competitive sport, providing options for transplant recipients who want to become physically active but may find competitive sport too demanding.
Sources: Transplant Active official site
Transplant Active has low AI-search visibility, scoring 13/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 22, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Transplant Active official site
Transplant Active promotes active recovery for organ transplant recipients by offering pathways to physical activity outside of competitive sport. It also works to increase public awareness of the benefits of organ donation, supporting recipients, their families, and friends in leading more active lives after transplantation.
Sources: Transplant Active official site
Transplant Active scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Transplant Active official site
Transplant Active can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Transplant Active official site
Transplant Active offers pathways and support for physical activity aimed at transplant recipients, as an alternative to competitive sport programmes run by its parent charity, Transplant Sport. It also engages in organ donation awareness initiatives.
Sources: Transplant Active official site
Transplant Active is used by organ transplant recipients seeking active recovery options, as well as their families and friends. It also engages the broader public interested in organ donation awareness.
Sources: Transplant Active official site
Transplant Active is known for extending the work of Transplant Sport, the UK's leading charity for transplant recipients, by offering accessible physical activity options beyond competitive sport, alongside advocacy for organ donation awareness.
Sources: Transplant Active official site
Transplant Active scores 13/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Transplant Active has a weak AI-visibility profile at 13/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Transplant Active from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Transplant Active: Therapy Dogs International (TDI) (50/100), Standing Rock Sioux Tribe (50/100), White Ribbon Alliance (50/100), Boys & Girls Homes (49/100).
A step up - brands to learn from: PLANETARY (56/100), St Kilda South Port Uniting Church (56/100).
Category leader: Change.org (97/100).
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