Intelligence for sustainable trade
Trase (trase.earth) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Technology brands, Other brands, in the 74th percentile of 16874 Non-profit brands.
Trase is a data and analytics initiative focused on global commodity trade supply chains, particularly those linked to agricultural production and deforestation. It provides research, datasets, and insights that connect trade flows to sustainability outcomes. Serving policymakers, companies, researchers, and sustainability advocates, Trase aims to support efforts to reduce deforestation and promote more sustainable and equitable agricultural supply chains through transparent, data-driven analysis.
| Brand Name | Trase |
|---|---|
| Domain | trase.earth |
| Industry | Non-profit, Technology |
| Main Competitors | Global Forest Watch (75/100), Chain Reaction Research, Satelligence (78/100), Preferred by Nature (78/100), Proforest (82/100), Planet Labs (93/100) |
Moz Domain Authority 51/100 vs category average 49 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #933,354 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Discover the latest insights and analysis on the sustainability of commodity trade by Trase’s team of experts and partners." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, WordPress, Angular.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Trase?", Claude could identify the brand as of October 2026. Trase is a sustainability data initiative that maps global supply chains, particularly for agricultural commodities like soy, beef, and palm oil, to trace them from production regions to consumer countries. It's run by Stockholm Environment Institute and Global Canopy, providing Best known for Mapping and visualizing deforestation risk in global commodity supply chains.
When asked "Best brands similar to Trase?", Claude would recommend Trase as of October 2026. It's a well-regarded, widely cited tool in the sustainability and supply chain transparency space, so I'd mention it when discussing deforestation tracking or ESG data platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Trase's main competitors in Non-profit: Global Forest Watch (75/100), Satelligence (78/100), Preferred by Nature (78/100), Proforest (82/100), Planet Labs (93/100).
Sources: Brand Analyzer scan
Trase has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 26, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Trase official site
Trase scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Trase official site
Trase offers data, analysis, and insights on global commodity trade supply chains. Its offerings include datasets and research that connect trade flows to sustainability outcomes, such as deforestation risk, enabling stakeholders to assess and address environmental impacts within agricultural supply chains.
Sources: Trase official site
Trase is a data and analytics platform that focuses on the sustainability of global commodity trade. It provides research, insights, and datasets that link agricultural trade flows to environmental outcomes such as deforestation, aiming to support more sustainable and equitable supply chains.
Sources: Trase official site
Trase collects and analyzes data on global commodity trade supply chains, connecting trade flows to sustainability outcomes such as deforestation risk. It produces insights and analysis intended to help policymakers, companies, and researchers understand and address the environmental impacts of agricultural commodity production and trade.
Sources: Trase official site
Trase can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Trase official site
Trase is used by policymakers, companies, researchers, and sustainability advocates who seek to understand and mitigate the environmental impact of agricultural commodity trade, particularly in relation to deforestation and supply chain sustainability.
Sources: Trase official site
Trase is known for its data-driven analysis linking global commodity trade flows to deforestation and sustainability outcomes in agricultural supply chains. Its work provides transparency into how commodities move from production regions to global markets, helping identify environmental risks within supply chains.
Sources: Trase official site
Trase scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Trase has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #933,354 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Trase from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Trase: Transport & Environment (T&E) (80/100), Tourism Cares (80/100), International Indian Treaty Council (IITC) (80/100), Trinity College London (80/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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