The voice of the sport
UltraRunning Magazine (ultrarunning.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, in the 49th percentile of 19968 Media & Entertainment brands.
UltraRunning Magazine is a media publication founded in 1981 that focuses on the sport of ultramarathoning. It provides comprehensive coverage including articles, gear reviews, and race information aimed at long-distance and trail running enthusiasts. Known as a longstanding authority in its niche, the magazine serves a dedicated readership within the ultrarunning community, offering insights into training, competition, and the broader culture of the sport.
| Brand Name | UltraRunning Magazine |
|---|---|
| Domain | ultrarunning.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Founded | 1981 |
| Main Competitors | iRunFar (83/100), Trail Runner Magazine (78/100), Ultrarunning World, Like the Wind Magazine, Runner's World (85/100) |
Moz Domain Authority 55/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #222,516 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
UltraRunning Magazine appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Serving a loyal market of long-distance runners since 1981, UltraRunning magazine has long been established as “the voice of the sport”. Containing comprehensive and informative ar…" (Meta description: 45 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is UltraRunning Magazine?", Claude could identify the brand as of October 2026. UltraRunning Magazine is a print and online publication dedicated to covering ultramarathon and trail running, featuring race results, training advice, athlete profiles, and industry news. It's been a key publication for the ultrarunning community since the 1980s. Best known for being the leading print magazine covering ultramarathon racing and the trail/ultra running community in the US.
When asked "Best brands similar to UltraRunning Magazine?", Claude would recommend UltraRunning Magazine as of October 2026. It's one of the few dedicated, long-running publications in the ultrarunning niche, so it's a natural recommendation for anyone interested in that sport's media.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
UltraRunning Magazine's main competitors in Media & Entertainment: iRunFar (83/100), Trail Runner Magazine (78/100), Runner's World (85/100).
Sources: Brand Analyzer scan
UltraRunning Magazine offers articles covering various aspects of ultramarathoning, gear reviews for long-distance runners, and race coverage relevant to the ultrarunning community.
Sources: UltraRunning Magazine official site
UltraRunning Magazine is a long-standing media publication, founded in 1981, dedicated to covering the sport of ultramarathoning. It is often referred to as 'the voice of the sport' for long-distance runners.
Sources: UltraRunning Magazine official site
UltraRunning Magazine has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 48, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: UltraRunning Magazine official site
UltraRunning Magazine publishes articles, gear reviews, and race coverage related to ultramarathon running. It informs and serves the ultrarunning community with comprehensive content about training, competition, and the broader sport.
Sources: UltraRunning Magazine official site
UltraRunning Magazine scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: UltraRunning Magazine official site
UltraRunning Magazine is known for being a trusted, longstanding authority on ultramarathoning since 1981, providing in-depth articles and race coverage specifically for long-distance and trail runners.
Sources: UltraRunning Magazine official site
UltraRunning Magazine can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: UltraRunning Magazine official site
UltraRunning Magazine is used by long-distance and ultramarathon runners, trail running enthusiasts, and other participants in the ultrarunning community seeking news, gear reviews, and race information.
Sources: UltraRunning Magazine official site
UltraRunning Magazine is popular among long-distance and ultramarathon runners due to its decades-long history since 1981 and its reputation as the authoritative source for in-depth articles, gear reviews, and race coverage tailored to the ultrarunning community.
Sources: UltraRunning Magazine official site
UltraRunning Magazine scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
UltraRunning Magazine has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (48/100) and its weakest is visibility (23/100). It benefits from a global traffic rank of #222,516 (Tranco), a Moz Domain Authority of 55/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify UltraRunning Magazine from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to UltraRunning Magazine: U (UKTV Play) (77/100), UE Cornellà (77/100), Umphrey's McGee (77/100), Underdog (77/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.