In jouw belang, altijd
De Unie (unie.nl) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Legal brands, in the 80th percentile of 18490 Non-profit brands.
De Unie is a Dutch trade union (vakbond) focused on supporting workers in the Netherlands regarding employment, income, and well-being. It offers information, advice, and advocacy services to help working people achieve financial stability and security, both now and in the future. De Unie positions itself as a constructive union that represents the interests of employees through direct, personal support.
| Brand Name | De Unie |
|---|---|
| Domain | unie.nl |
| Industry | Non-profit, Legal |
| Main Competitors | FNV (77/100), CNV (77/100), VCP (74/100) |
Moz Domain Authority 40/100 vs category average 48 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #506,056 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
De Unie appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "De Unie is er voor jouw werk en inkomen. Heb je behoefte aan informatie, advies of actie, dan zijn we er voor je. Direct." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is De Unie?", Claude could identify the brand as of October 2026. De Unie is a Dutch trade union (vakbond) that represents employees across various sectors in the Netherlands, offering collective bargaining support, legal assistance, and advocacy on labor conditions and employment rights. Best known for being one of the Netherlands' independent trade unions representing workers in sectors like industry, finance, and services.
When asked "Best brands similar to De Unie?", Claude would recommend De Unie as of October 2026. It's a recognized player among Dutch labor unions, so it would be relevant if someone asked about trade unions or employee advocacy organizations in the Netherlands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
De Unie's main competitors in Non-profit: FNV (77/100), CNV (77/100), VCP (74/100).
Sources: Brand Analyzer scan
De Unie is a Dutch trade union (vakbond) that supports working people in the Netherlands on matters related to employment, income, and well-being.
Sources: De Unie official site
De Unie has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 71, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: De Unie official site
De Unie provides information, advice, and representation to workers in the Netherlands regarding work, income, and social security. It supports members with issues such as employment conditions, income security, and workplace well-being, and advocates on their behalf when needed.
Sources: De Unie official site
De Unie scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: De Unie official site
De Unie offers information, personal advice, and advocacy services related to work, income, and well-being. This includes support on employment conditions, income security, and social security matters, aimed at providing workers with financial stability and predictability.
Sources: De Unie official site
De Unie can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: De Unie official site
De Unie is used by working people in the Netherlands who seek support, advice, or representation concerning their employment, income, and social security.
Sources: De Unie official site
De Unie is known for being a trade union in the Netherlands that positions itself as constructive, offering personal advice and advocacy for workers on employment and income-related matters.
Sources: De Unie official site
De Unie scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
De Unie has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (71/100) and its weakest is visibility (38/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #506,056 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify De Unie from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to De Unie: 유니세프 (UNICEF) (81/100), UN-Habitat (81/100), United Egg Producers (81/100), United Way of Greater Los Angeles (81/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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