Alla jobb behöver Unionen
Unionen (unionen.se) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Legal brands, Other brands, in the 84th percentile of 17696 Non-profit brands.
Unionen is a Swedish trade union for white-collar employees (tjänstemän) in the private sector, open to members regardless of job title, education or salary. It provides income insurance, advisory services and negotiation support, aiming to make union protection and workplace assistance accessible to a broad range of professionals across private companies in Sweden.
| Brand Name | Unionen |
|---|---|
| Domain | unionen.se |
| Industry | Non-profit, Legal |
| Main Competitors | Ledarna (75/100), Akavia (76/100), Sveriges Ingenjörer (70/100), Civilekonomerna (69/100), DIK (81/100) |
Moz Domain Authority 51/100 vs category average 48 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #293,325 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Facket för dig som är tjänsteman i den privata sektorn, oavsett befattning, utbildning eller lön. Inkomstförsäkring, rådgivning, förhandlingshjälp ingår." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Drupal.
Social footprint: verified profiles on Instagram, Facebook, LinkedIn, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Unionen?", Claude could identify the brand as of October 2026. Unionen is Sweden's largest trade union for private sector white-collar workers, representing employees across a wide range of industries. It provides collective bargaining, legal advice, career support, and income insurance to its members. Best known for Being the largest white-collar trade union in Sweden.
When asked "Best brands similar to Unionen?", Claude would recommend Unionen as of October 2026. It's a well-known and major player in Sweden's labor union landscape, relevant if discussing Swedish unions or employee representation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Unionen's main competitors in Non-profit: Ledarna (75/100), Akavia (76/100), Sveriges Ingenjörer (70/100), Civilekonomerna (69/100), DIK (81/100).
Sources: Brand Analyzer scan
Unionen offers income insurance, professional advisory services, and negotiation assistance to its members. These services are designed to support private-sector white-collar employees in Sweden with workplace-related issues, providing financial protection and expert guidance during employment matters.
Sources: Unionen official site
Unionen is a Swedish trade union organization representing white-collar employees (tjänstemän) working in the private sector. It is open to members regardless of job title, education level, or salary, and operates as a non-profit organization focused on labor rights and workplace support.
Sources: Unionen official site
Unionen has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 71, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Unionen official site
Unionen provides union services to private-sector white-collar workers in Sweden, including income insurance, professional advisory services, and assistance with workplace negotiations. The organization works to protect members' rights and improve working conditions and daily life in the workplace.
Sources: Unionen official site
Unionen scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Unionen official site
Unionen is used by white-collar employees (tjänstemän) working in the private sector in Sweden. Membership is open to individuals regardless of their job position, level of education, or salary, making it accessible to a broad range of private-sector professionals seeking union representation and support.
Sources: Unionen official site
Unionen is known for being an inclusive trade union open to all private-sector white-collar employees in Sweden, regardless of their position, education, or income level. It is recognized for offering income insurance, negotiation assistance, and professional advice as core membership benefits.
Sources: Unionen official site
Unionen can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Unionen official site
Unionen scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Unionen has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (71/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #293,325 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Unionen from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Unionen: UNICEF Italia (82/100), UNEP-WCMC (82/100), Unitaid (82/100), UNITE HERE (82/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.