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United Real Estate (unitedrealestate.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, in the 42nd percentile of 5562 Real Estate brands.
United Real Estate is a nationwide real estate brokerage brand founded in 1991 that operates through a network of more than 100 independently owned and operated offices across the United States. The company assists home buyers, sellers, and investors with residential, lifestyle, and income properties, and also offers home mortgage assistance. It positions itself as combining nationwide reach with local market expertise delivered by knowledgeable agents guiding clients through the real estate transaction process.
| Brand Name | United Real Estate |
|---|---|
| Domain | unitedrealestate.com |
| Industry | Real Estate |
| Founded | 1991 |
| Headquarters | Prague |
| Parent Company / Owner | LE CYGNE SPORTIF GROUPE |
| Main Competitors | RE/MAX (72/100), Keller Williams (73/100), Coldwell Banker (89/100), Century 21 (91/100), Berkshire Hathaway HomeServices (83/100), eXp Realty (87/100), Compass (87/100), Anywhere Real Estate (Realogy) |
Moz Domain Authority 35/100 vs category average 38 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,287,803 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "United Real Estate specializes in bringing you the best homes for sale, real estate listings and agents nationwide. Whether you are home buying, selling a home or need help securin…" (Meta description: 37 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube; no detected presence on X (Twitter), Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is United Real Estate?", Claude could identify the brand as of September 2026. United Real Estate is a national real estate brokerage franchise based in Texas, known for its agent-centric business model that offers high commission splits and low fees compared to traditional brokerages. It operates through a network of independently owned franchise offices a Best known for Offering agents high commission splits (often near 100%) with flat transaction fees instead of traditional commission structures.
When asked "Best brands similar to United Real Estate?", Claude would recommend United Real Estate as of September 2026. It's a legitimate and notable player in the agent-friendly, low-fee brokerage space, often compared to eXp Realty and other disruptive real estate franchise models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
United Real Estate's main competitors in Real Estate: RE/MAX (72/100), Keller Williams (73/100), Coldwell Banker (89/100), Century 21 (91/100), Berkshire Hathaway HomeServices (83/100).
Sources: Brand Analyzer scan
United Real Estate offers real estate listings and brokerage services for residential, lifestyle, and income properties. It provides agent representation for home buying and selling, as well as assistance with securing home mortgages.
Sources: United Real Estate official site
United Real Estate has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 51, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: United Real Estate official site
United Real Estate was founded in 1991. United Real Estate operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
United Real Estate is headquartered in Prague. United Real Estate operates in the Real Estate category.
Sources: Wikidata
United Real Estate helps clients buy, sell, and finance homes. It provides access to real estate listings and connects clients with agents who offer expertise in residential, lifestyle, and income properties, as well as assistance with home mortgages.
Sources: United Real Estate official site
United Real Estate scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: United Real Estate official site
United Real Estate can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: United Real Estate official site
United Real Estate is owned by or part of LE CYGNE SPORTIF GROUPE. United Real Estate operates in the Real Estate category.
Sources: Wikidata
United Real Estate is used by home buyers, home sellers, and investors across the United States who are seeking residential, lifestyle, or income properties, as well as individuals who need assistance with home mortgage financing.
Sources: United Real Estate official site
United Real Estate is known for its nationwide network of more than 100 independently owned and operated offices, combined with local agent expertise, serving buyers and sellers of residential, lifestyle, and income properties across the country.
Sources: United Real Estate official site
United Real Estate scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
United Real Estate has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,287,803 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify United Real Estate from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to United Real Estate: TWP, Inc. (74/100), Turner Construction Company (74/100), Upsuite (74/100), US Cabinet Depot (74/100).
A step up - brands to learn from: Zonda Home (81/100), Zolo (81/100).
Category leader: Chaos (95/100).
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