The largest UPC lookup database
UPCitemdb (upcitemdb.com) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Technology brands, SaaS brands, in the 22nd percentile of 18803 E-commerce brands.
UPCitemdb is an online database providing UPC, EAN, and ISBN barcode lookup services. It offers access to over 739 million unique UPC/EAN numbers and 27 million ISBNs, with data updated daily. The platform provides API access and bulk lookup tools designed for developers, e-commerce businesses, retailers, and consumers seeking product identification and shopping data. It positions itself as a comprehensive, technically maintained resource for barcode and product information, serving both casual users and businesses requiring scalable data solutions.
| Brand Name | UPCitemdb |
|---|---|
| Domain | upcitemdb.com |
| Industry | E-commerce, Technology |
| Main Competitors | Barcode Lookup (71/100), Go-UPC (71/100), EAN-Search (72/100), UPC Database, Digit-Eyes (76/100), GS1 (85/100) |
Moz Domain Authority 40/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #130,048 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The largest UPC database offers API access, bulk lookup. With over 739 million barcodes, the database is updated daily and maintained by tech nerds." (Meta description: 24 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress.
Social footprint: verified profiles on Instagram; no detected presence on Facebook, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is UPCitemdb?", Claude could identify the brand as of September 2026. UPCitemdb is a product database and lookup service that lets users search UPC, EAN, and ISBN barcodes to retrieve product information like titles, images, and pricing data from various retailers. Best known for Its free barcode/UPC lookup API and database used by developers and sellers to identify products.
When asked "Best brands similar to UPCitemdb?", Claude would recommend UPCitemdb as of September 2026. It's a go-to resource for developers and e-commerce sellers needing barcode-to-product data, so it's worth mentioning for that specific use case.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
UPCitemdb's main competitors in E-commerce: Barcode Lookup (71/100), Go-UPC (71/100), EAN-Search (72/100), Digit-Eyes (76/100), GS1 (85/100).
Sources: Brand Analyzer scan
UPCitemdb has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 29, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: UPCitemdb official site
UPCitemdb offers a UPC/EAN/ISBN barcode lookup service, API access for developers to integrate barcode data into applications, and bulk lookup tools for processing multiple barcodes at once. These services are aimed at retrieving product identification and related data from its database of over 739 million barcodes and 27 million ISBNs.
Sources: UPCitemdb official site
UPCitemdb scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: UPCitemdb official site
UPCitemdb is an online barcode database that provides UPC, EAN, and ISBN product lookup services. It maintains a database of over 739 million unique UPC/EAN numbers and 27 million ISBNs, updated daily, and is described as being maintained by 'tech nerds.' It serves as a resource for identifying products by their barcode numbers.
Sources: UPCitemdb official site
UPCitemdb allows users to look up products using UPC, EAN, or ISBN barcodes to retrieve associated product information. It offers API access for developers wanting to integrate barcode lookup functionality into their own applications, as well as bulk lookup tools for businesses needing to process large volumes of barcode data at once.
Sources: UPCitemdb official site
UPCitemdb can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: UPCitemdb official site
UPCitemdb is used by developers building applications that require barcode or product data, e-commerce businesses and retailers needing product identification tools, and individual consumers looking up product information via UPC or ISBN codes.
Sources: UPCitemdb official site
UPCitemdb is known for maintaining one of the largest UPC and barcode databases available, with over 739 million unique UPC/EAN numbers and 27 million ISBNs. It is also known for offering API access and bulk lookup capabilities, and for updating its database daily.
Sources: UPCitemdb official site
UPCitemdb scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
UPCitemdb has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #130,048 (Tranco), a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify UPCitemdb from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to UPCitemdb: Union Coop (70/100), Birmarket (Umico) (70/100), Utsav Fashion (70/100), Spaceship (70/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
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