Product information for millions of items
Barcode Lookup (barcodelookup.com) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Technology brands, Other brands, in the 25th percentile of 18808 E-commerce brands.
Barcode Lookup (barcodelookup.com) is an online database that provides product information, images, and pricing for millions of items worldwide by matching UPC, EAN, and ISBN barcode data. It aggregates data sourced from thousands of manufacturers, distributors, and retailers using proprietary technology to organize and present product details instantly. The service targets consumers, retailers, manufacturers, and distributors who need quick access to product identification and pricing information through barcode searches.
| Brand Name | Barcode Lookup |
|---|---|
| Domain | barcodelookup.com |
| Industry | E-commerce, Technology |
| Main Competitors | UPCitemdb (70/100), Go-UPC (71/100), EAN-Search (72/100), Digit-Eyes (76/100), Scandit (87/100), Open Food Facts (83/100) |
Moz Domain Authority 42/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #132,727 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "for millions of items worldwide" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Barcode Lookup?", Claude could identify the brand as of September 2026. Barcode Lookup is a website and API service that lets users search for product information by scanning or entering UPC, EAN, or ISBN barcodes, returning details like product names, images, descriptions, and pricing from various retailers. Best known for Its barcode scanning database and API for product lookup.
When asked "Best brands similar to Barcode Lookup?", Claude would recommend Barcode Lookup as of September 2026. It's a widely used tool for developers and businesses needing barcode-to-product-data lookups, so it fits naturally in discussions of similar services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Barcode Lookup's main competitors in E-commerce: UPCitemdb (70/100), Go-UPC (71/100), EAN-Search (72/100), Digit-Eyes (76/100), Scandit (87/100).
Sources: Brand Analyzer scan
Barcode Lookup has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 29, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Barcode Lookup official site
Barcode Lookup scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Barcode Lookup official site
Barcode Lookup offers a barcode search service that returns product information such as descriptions, images, and pricing for items identified by UPC, EAN, or ISBN codes. The core offering is its searchable database, built by aggregating barcode data from thousands of manufacturers, distributors, and retailers using proprietary technology.
Sources: Barcode Lookup official site
Barcode Lookup is an online database and search service that provides product information, images, and pricing for millions of items worldwide based on barcode data such as UPC, EAN, and ISBN codes. It positions itself as a global reference point for instant, reliable product details drawn from a large aggregated database sourced from manufacturers, distributors, and retailers.
Sources: Barcode Lookup official site
Barcode Lookup allows users to search a barcode (UPC, EAN, or ISBN) and retrieve associated product data, including descriptions, images, and pricing information. It aggregates and organizes barcode data collected from thousands of manufacturers, distributors, and retailers using proprietary technology, presenting the results in a searchable format for immediate use.
Sources: Barcode Lookup official site
Barcode Lookup can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Barcode Lookup official site
Barcode Lookup is known for maintaining a large, aggregated database of barcodes covering millions of products worldwide, and for providing fast, instant lookups of product information, images, and pricing via UPC, EAN, and ISBN codes.
Sources: Barcode Lookup official site
Barcode Lookup is used by consumers, retailers, manufacturers, and distributors who need quick access to product details, images, and pricing through barcode searches. Consumers may use it to verify or research products, while businesses may use it to confirm product data or pricing information.
Sources: Barcode Lookup official site
Barcode Lookup scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Barcode Lookup has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #132,727 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Barcode Lookup from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Barcode Lookup: 宝尊 (Baozun) (71/100), Balloons Online (71/100), The Battery Atlanta (71/100), BBB Cycling (71/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.