Authentic Memorabilia from Sports Greatest Athletes
Upper Deck Store (upperdeckstore.com) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Sports & Fitness brands, Media & Entertainment brands, in the 23rd percentile of 24141 E-commerce brands.
Upper Deck Store, operated by Upper Deck Authenticated, is an e-commerce retailer specializing in authentic, officially licensed sports memorabilia and trading cards. It offers autographed items from prominent athletes, guaranteeing 100% authenticity for its products. The brand targets sports fans, memorabilia collectors, and trading card enthusiasts seeking verified, premium collectibles. Positioned as a trusted industry leader, it combines authenticity guarantees with a broad selection of licensed sports merchandise and games.
| Brand Name | Upper Deck Store |
|---|---|
| Domain | upperdeckstore.com |
| Industry | E-commerce, Sports & Fitness |
| Main Competitors | Panini America, Topps (73/100), Fanatics Authentic (59/100), Steiner Sports (83/100), Leaf Trading Cards, PSA (Professional Sports Authenticator) (77/100) |
Moz Domain Authority 51/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #389,285 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Upper Deck Authenticated is your source for authentic, premium & innovative autographed sports memorabilia from the world" (Meta description: 17 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Upper Deck Store?", Claude could identify the brand as of October 2026. Upper Deck Store is the official online store of Upper Deck, the trading card and collectibles company best known for sports cards, memorabilia, and licensed products like Marvel and Star Wars card sets. Best known for Officially licensed sports trading cards and collectibles, including iconic sets featuring athletes like Michael Jordan and Wayne Gretzky.
When asked "Best brands similar to Upper Deck Store?", Claude would recommend Upper Deck Store as of October 2026. Upper Deck is one of the most recognizable names in trading cards and collectibles, so it would naturally come up alongside brands like Topps and Panini.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Upper Deck Store's main competitors in E-commerce: Topps (73/100), Fanatics Authentic (59/100), Steiner Sports (83/100), PSA (Professional Sports Authenticator) (77/100).
Sources: Brand Analyzer scan
Upper Deck Store has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 29, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Upper Deck Store official site
Upper Deck Store offers autographed sports memorabilia, officially licensed trading cards, and related collectible games. Products span items associated with top athletes and teams, all backed by authenticity guarantees provided by Upper Deck Authenticated.
Sources: Upper Deck Store official site
Upper Deck Store scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Upper Deck Store official site
Upper Deck Store is the e-commerce platform for Upper Deck Authenticated, a company specializing in authentic, officially licensed autographed sports memorabilia and trading cards. It serves as the retail outlet where collectors can purchase verified, premium items directly from a recognized industry leader in sports collectibles.
Sources: Upper Deck Store official site
Upper Deck Store can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Upper Deck Store official site
Upper Deck Store is used by sports fans, memorabilia collectors, and trading card enthusiasts who are looking for authentic, verified products featuring top athletes and teams. These customers typically value certified authenticity and are engaged in collecting licensed sports merchandise.
Sources: Upper Deck Store official site
Upper Deck Store is known for offering authentic, officially licensed autographed sports memorabilia and trading cards, with a strong emphasis on guaranteed authenticity. As part of Upper Deck Authenticated, it is recognized within the collectibles industry as a trusted source for verified items from well-known athletes.
Sources: Upper Deck Store official site
Upper Deck Store scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Upper Deck Store has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #389,285 (Tranco), a Moz Domain Authority of 51/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Upper Deck Store from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Upper Deck Store: UPCitemdb (70/100), Union Coop (70/100), Utsav Fashion (70/100), Spaceship (70/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.