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US Games (usgames.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Sports & Fitness brands, E-commerce brands, in the 50th percentile of 4369 Education brands.
US Games is a company founded in 1982 and headquartered in Santa Clara that provides physical education equipment, PE activities, supplies, health and fitness equipment, and sports facilities equipment. It serves schools and educational institutions by offering a combined ecosystem of equipment, curriculum, and program resources aimed at simplifying procurement for physical education programs. The company positions itself as a leading, all-in-one provider in this space, targeting physical education teachers, school administrators, and educational institutions.
| Brand Name | US Games |
|---|---|
| Domain | usgames.com |
| Industry | Education, Sports & Fitness |
| Founded | 1982 |
| Headquarters | Santa Clara |
| Main Competitors | Gopher Sport (79/100), SPARK PE (75/100), School Specialty (65/100), BSN Sports (79/100), Sportime (75/100) |
Moz Domain Authority 32/100 vs category average 49 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,190,999 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
US Games has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "US Games is the leading provider of physical education equipment, PE activities and supplies, health fitness equipment and sport facilities equipment" (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is US Games?", Claude could identify the brand as of September 2026. US Games is a supplier of physical education equipment and sporting goods, selling items like gymnastics mats, playground gear, and PE class equipment to schools and educators. It operates as a division within the broader BSN Sports/Sport Supply Group family of brands. Best known for Physical education equipment and supplies for schools.
When asked "Best brands similar to US Games?", Claude would recommend US Games as of September 2026. It's a well-known name among PE teachers and school athletic departments for durable, classroom-ready equipment.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
US Games's main competitors in Education: Gopher Sport (79/100), SPARK PE (75/100), School Specialty (65/100), BSN Sports (79/100), Sportime (75/100).
Sources: Brand Analyzer scan
US Games has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 22, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: US Games official site
US Games was founded in 1982. US Games operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
US Games is headquartered in Santa Clara. US Games operates in the Education category.
Sources: Wikidata
US Games offers physical education equipment, PE activities and supplies, health and fitness equipment, and sports facilities equipment, along with curriculum and program resources for physical education programs in schools.
Sources: US Games official site
US Games scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: US Games official site
US Games can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: US Games official site
US Games is used by physical education teachers, school administrators, and educational institutions that need equipment, curriculum, and program resources for their P.E. and fitness programs.
Sources: US Games official site
US Games is a company founded in 1982 and based in Santa Clara that provides physical education equipment, PE activities, health and fitness equipment, and sports facilities equipment to schools and educational institutions.
Sources: US Games official site
US Games supplies physical education equipment, activities, and supplies, along with health and fitness equipment and sports facilities equipment, primarily to schools. It combines equipment, curriculum, and program resources into a single offering designed to simplify purchasing for physical education programs and help schools earn rewards on qualifying purchases.
Sources: US Games official site
US Games scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
US Games has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,190,999 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 32/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify US Games from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to US Games: USA Clay Target League (77/100), Up2Us Sports (77/100), USGS (U.S. Geological Survey) (77/100), USS (Universities Superannuation Scheme) (77/100).
A step up - brands to learn from: Viticus Group (81/100), WorkRamp (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.