Boaters Learning and Boating Together
United States Power Squadrons (America's Boating Club) (usps.org) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Sports & Fitness brands, in the 57th percentile of 18178 Non-profit brands.
United States Power Squadrons, branded as America's Boating Club, is a nationwide non-profit organization founded in 1971 and headquartered at L'Enfant Plaza. With nearly 20,000 members organized into more than 300 local squadrons, it focuses on promoting boating safety through education, training, and community engagement for boaters and boating families across the United States.
| Brand Name | United States Power Squadrons (America's Boating Club) |
|---|---|
| Domain | usps.org |
| Industry | Non-profit, Education |
| Founded | 1971 |
| Headquarters | L'Enfant Plaza |
| Main Competitors | U.S. Coast Guard Auxiliary (65/100), BoatUS Foundation (78/100), National Safe Boating Council (70/100), American Sailing Association (85/100), U.S. Sailing (82/100) |
Moz Domain Authority 54/100 vs category average 48 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #541,470 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
United States Power Squadrons (America's Boating Club) has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To promote safe boating through education and community engagement among boaters and boating families." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org). Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Apache.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, LinkedIn, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is United States Power Squadrons (America's Boating Club)?", Claude could identify the brand as of October 2026. United States Power Squadrons, now branded as America's Boating Club, is a nonprofit organization dedicated to boating education, safety courses, and recreational boating skills training across the US and Canada. Best known for Offering boating safety and navigation courses taught by volunteer members.
When asked "Best brands similar to United States Power Squadrons (America's Boating Club)?", Claude would recommend United States Power Squadrons (America's Boating Club) as of October 2026. It's one of the oldest and most established boating education nonprofits in North America, so it's a natural mention alongside groups like the US Coast Guard Auxiliary for boating safety training.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
United States Power Squadrons (America's Boating Club)'s main competitors in Non-profit: U.S. Coast Guard Auxiliary (65/100), BoatUS Foundation (78/100), National Safe Boating Council (70/100), American Sailing Association (85/100), U.S. Sailing (82/100).
Sources: Brand Analyzer scan
United States Power Squadrons (America's Boating Club) has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 33, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: United States Power Squadrons (America's Boating Club) official site
United States Power Squadrons (America's Boating Club) was founded in 1971. United States Power Squadrons (America's Boating Club) operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
United States Power Squadrons (America's Boating Club) is headquartered in L'Enfant Plaza. United States Power Squadrons (America's Boating Club) operates in the Non-profit category.
Sources: Wikidata
United States Power Squadrons (America's Boating Club) scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: United States Power Squadrons (America's Boating Club) official site
United States Power Squadrons, operating as America's Boating Club, is a nationwide non-profit organization dedicated to boating safety education and community engagement. Founded in 1971 and headquartered at L'Enfant Plaza, it comprises nearly 20,000 members across more than 300 local squadrons throughout the United States.
Sources: United States Power Squadrons (America's Boating Club) official site
United States Power Squadrons (America's Boating Club) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: United States Power Squadrons (America's Boating Club) official site
The organization serves boaters and boating families who are interested in safety education, skill-building, and connecting with other boating enthusiasts through local community squadrons across the United States.
Sources: United States Power Squadrons (America's Boating Club) official site
United States Power Squadrons (America's Boating Club) scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
United States Power Squadrons (America's Boating Club) has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (33/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #541,470 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify United States Power Squadrons (America's Boating Club) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to United States Power Squadrons (America's Boating Club): USPSA (77/100), U.S. Pain Foundation (77/100), USTIA - US Travel Insurance Association (77/100), United Way of San Diego County (77/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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