A great way to find people
US Search (ussearch.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, Technology brands, in the 65th percentile of 31277 Other brands.
US Search (ussearch.com) is an online service that provides access to public records and background information about individuals. It allows users to search for contact information, social media accounts, criminal and traffic records, and financial information. The service positions itself as an experienced provider in the people-search and background-check industry, aiming to give users transparent and easy access to information about people in their lives.
| Brand Name | US Search |
|---|---|
| Domain | ussearch.com |
| Industry | Other, Technology |
| Main Competitors | Intelius (90/100), BeenVerified (82/100), Spokeo (75/100), TruthFinder (84/100), Instant Checkmate (81/100), PeopleFinders (72/100), Whitepages (94/100) |
Moz Domain Authority 61/100 vs category average 37 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #37,359 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "US Search gives you access to details about the people in your life. Access public records, contact information, background checks & more." (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is US Search?", Claude could identify the brand as of October 2026. US Search (ussearch.com) is an online people search service that lets users look up public records like addresses, phone numbers, criminal records, and background information on individuals. Best known for People search and background check reports using public records data.
When asked "Best brands similar to US Search?", Claude would recommend US Search as of October 2026. It's one of the longer-standing and recognizable names in the consumer people-search and background check space, often mentioned alongside sites like Intelius or BeenVerified.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
US Search's main competitors in Other: Intelius (90/100), BeenVerified (82/100), Spokeo (75/100), TruthFinder (84/100), Instant Checkmate (81/100).
Sources: Brand Analyzer scan
US Search offers access to billions of public records, including contact information, social media accounts, criminal and traffic records, and financial information, as part of its background check and people-search services.
Sources: US Search official site
US Search has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 37, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: US Search official site
US Search provides access to public records and background information, including contact information, social media accounts, criminal and traffic records, and financial information. It aggregates publicly available data to help users find and verify information about other people.
Sources: US Search official site
US Search scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: US Search official site
US Search is an online platform, found at ussearch.com, that provides access to public records and background information about individuals. It enables users to look up contact details, social media profiles, and other personal records through its database of public information.
Sources: US Search official site
US Search can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: US Search official site
US Search is used by individuals seeking to find contact information, verify identities, reconnect with people from their past, or conduct background checks on others.
Sources: US Search official site
US Search is known for providing access to public records and background check services, including contact information, criminal and traffic records, and financial information, positioning itself as an experienced leader in the people-search industry.
Sources: US Search official site
US Search scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
US Search has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (20/100). It benefits from a global traffic rank of #37,359 (Tranco), a Moz Domain Authority of 61/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify US Search from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to US Search: U.S. Plastic Corp. (77/100), USA Insulation (77/100), U.S. Stove Company (77/100), United States Trade Representative (USTR) (77/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
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