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Vasaloppet (vasaloppet.se) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Non-profit brands, in the 52nd percentile of 10789 Sports & Fitness brands.
Vasaloppet is a Swedish non-profit sports organization that hosts the world's largest cross-country ski race, held annually from Sälen to Mora in Dalarna. Founded in 1922, it has grown to include a winter week of skiing events and a summer week featuring mountain biking and running. Owned by IFK Mora and Sälens IF, Vasaloppet has attracted over 1.7 million participants across its history. It operates as a driver for public health and community sports culture, offering events for athletes of varying skill levels, from elite competitors to recreational participants.
| Brand Name | Vasaloppet |
|---|---|
| Domain | vasaloppet.se |
| Industry | Sports & Fitness, Non-profit |
| Founded | 1922 |
| Headquarters | Mora, Dalarna, Sweden |
| Parent Company / Owner | IFK Mora and Sälens IF |
| Main Competitors | American Birkebeiner (78/100), Birkebeinerrennet (80/100), Marcialonga (75/100), Engadin Skimarathon (67/100), Vätternrundan (81/100), Ironman (86/100), UTMB (Ultra-Trail du Mont-Blanc) (80/100) |
Moz Domain Authority 54/100 vs category average 42 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #140,959 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Vasaloppet är världens största långlopp på skidor. Vasaloppets vintervecka med längdskidåkning och Vasaloppets sommarvecka med mountainbikecykling och löpning lockar årligen tiotus…" (Meta description: 60 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Vasaloppet?", Claude could identify the brand as of October 2026. Vasaloppet is the world's oldest, longest, and largest cross-country ski race, held annually in Sweden since 1922, running 90 km between Salen and Mora in memory of King Gustav Vasa's historic ski journey. It has since expanded into a week-long series of winter and summer races, Best known for The original 90 km cross-country ski marathon between Salen and Mora, the oldest and largest of its kind in the world.
When asked "Best brands similar to Vasaloppet?", Claude would recommend Vasaloppet as of October 2026. It's one of the most iconic and historic endurance sporting events globally, a must-mention for anyone interested in cross-country skiing or classic endurance races.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Vasaloppet's main competitors in Sports & Fitness: American Birkebeiner (78/100), Birkebeinerrennet (80/100), Marcialonga (75/100), Engadin Skimarathon (67/100), Vätternrundan (81/100).
Sources: Brand Analyzer scan
Vasaloppet offers a range of endurance sporting events organized into two main periods: a winter week featuring cross-country skiing races of varying distances, headlined by the original long-distance ski race from Sälen to Mora, and a summer week featuring mountain biking and running events. These events are designed to accommodate both elite athletes and recreational participants.
Sources: Vasaloppet official site
Vasaloppet is a Swedish non-profit sports organization best known for organizing the world's largest cross-country ski race, held annually between Sälen and Mora in Dalarna, Sweden. Founded in 1922, it is owned by the sports clubs IFK Mora and Sälens IF. Beyond the original ski race, Vasaloppet now encompasses a full 'winter week' of cross-country skiing events and a 'summer week' featuring mountain biking and running competitions, making it a multi-sport event organization rooted in a historic skiing tradition.
Sources: Vasaloppet official site
Vasaloppet has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 52, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Vasaloppet official site
Vasaloppet was founded in 1922. Vasaloppet operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Vasaloppet organizes endurance sporting events, most notably its flagship long-distance cross-country ski race from Sälen to Mora. It runs a winter week of skiing events and a summer week of mountain biking and running events, offering multiple distances and formats to accommodate participants of different skill levels, from elite athletes to recreational enthusiasts. As a non-profit, it also works to promote public health and community sports club engagement through these events.
Sources: Vasaloppet official site
Vasaloppet is known for being the world's largest cross-country ski race, with a history dating back to 1922. It is renowned for its long-distance format between Sälen and Mora, its century-long tradition, and the fact that more than 1.7 million participants have crossed its finish line in Mora over the decades. It is also recognized for expanding beyond skiing into mountain biking and running events.
Sources: Vasaloppet official site
Vasaloppet scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Vasaloppet official site
Vasaloppet can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Vasaloppet official site
Vasaloppet is popular due to its status as the world's largest cross-country ski race and its long, storied history dating back to 1922. Its scale, tradition, and the prestige of completing a historic long-distance race attract tens of thousands of participants annually. The event also appeals to a broad range of endurance athletes by offering multiple disciplines, including skiing, mountain biking, and running, and various distances suited to different skill levels.
Sources: Vasaloppet official site
Vasaloppet's events are used by endurance sports enthusiasts of varying skill levels, including cross-country skiers, mountain bikers, and runners. Participants range from elite competitive athletes to recreational and amateur sportspeople seeking to take part in a historic, large-scale athletic event in Sweden.
Sources: Vasaloppet official site
Vasaloppet scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Vasaloppet has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #140,959 (Tranco) and a Moz Domain Authority of 54/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Vasaloppet from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Vasaloppet: Six Senses Vana (76/100), Utilita Arena Sheffield (76/100), Vela Sailing Supply (76/100), Venture Snowboards (76/100).
A step up - brands to learn from: Zhou Nutrition (81/100), Zebco (81/100).
Category leader: Complex (97/100).
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